Cost: This Webinar replay costs $19.95. Click on the Enroll
button at the bottom of the page to complete the payment and enrollment process.
If you registered in the live version of this Webinar, you are already enrolled
in this archived edition. Simply log in at right and click on My Courses in the
Welcome box.
Instructors: Eric Ulken and Mike Castelvecchi of latimes.com and the Los Angeles Times
What will I learn: In print editions, headlines work with photos, graphics and other display type to engage readers. But Web headlines rarely get those visual clues to inform readers. In this archived edition of the Webinar, you'll learn how to write direct, unique headlines that engage your online readers and to balance the needs of readers with search engines.
In addition to this "rebroadcast" of the Webinar
(originally offered July 31, 2007), this course includes bonus tracks:
a Q&A
session with Eric Ulken and Mike Castelvecchi, and other resources you can
use.
About the instructors: Eric Ulken is editor, interactive technology, latimes.com and the Los Angeles Times. Mike Castelvecchi is managing editor, breaking news, latimes.com and the Los Angeles Times.
About Webinars: In this virtual classroom, participants join in a seminar led by Poynter faculty and visiting faculty. This live screencast includes a audio and slideshow presentation in which participants can post questions and respond to poll questions posed from the host. The archived edition includes the Webinar presentation as well as bonus tracks and additional resources.
Note: This Webinar features audio. Make sure you adjust your speakers or headphones accordingly.
Questions? Contact us at webinars@newsu.org.