Dave Stanton is the Technology Fellow at The Poynter Institute. His current post is a combination of code wrangling for internal projects and developing tools to help journalists. He began working with Poynter for the EyeTrack07 study and continues to focus on news-reading behavior and cognition across platforms. He hopes to provide content producers with reliable tools and metrics to guide information gathering, production and transmission across platforms in order to optimize newsroom asset allocation. He has taught six different digital journalism courses with a total of 21 sections at the University of Florida since 2004.