Pegie Stark Adam is director of Stark Adam Design, a firm that designs and redesigns newspaper, magazine, Web sites and corporate communications. She is also a faculty affiliate at The Poynter Institute.

She served as director of the institute’s graphics and design programs from 1991 to 1994 and continues to direct and teach in Poynter seminars. She was co-director of Poynter’s EyeTrack 2007 research project in which 600 readers were tested for print and online reading and co-authored the book reporting the results of the study, “Eyetracking the News.” She co-authored with Mario Garcia “Eyes on the News,” the book reporting the results of Poynter’s original EyeTrack research completed in 1991.

Stark Adam was graphics director for The Detroit Free Press, graphics editor for The Detroit News and art director for the St. Petersburg Times. She has worked with various news organizations around the world including The News and Record, The Staten Island Advance, The Ottawa Citizen, The Toronto Star, The Independent (London, England), St. Louis Post-Dispatch and The Sowetan in South Africa. Recently she directed design workshops for Dolan Media and the New York Press Association and the Toronto Metroland Newspapers.

She is the author of the Poynter Paper, “Color, Contrast and Dimension in News Design,” published in 1991, and she recreated the book with Anne Van Wagener, in 2000 as an on-line, interactive book. The book received the 2002 International Interactive Design Award from Communication Arts magazine.

Previously she was a journalism associate professor at Syracuse University, the University of Florida and the University of South Florida, St. Petersburg. She holds a bachelor of fine arts degree in printmaking from John Herron School of Art, and a master of arts degree and doctorate in journalism and mass communications from Indiana University.

Stark Adam was awarded the annual Anthony Majeri Award for Leadership and Innovation in 2008 from Ball State University School of Journalism.