Rick Edmonds is media business analyst for The Poynter Institute and writes Biz Blog at Poynter Online. He is also co-author of the newspaper chapter of Project for Excellence in Journalism's annual State of the News Media electronic yearbook. He worked as a reporter and editor at the Philadelphia Inquirer from 1977-1982 and worked as an editor and publisher for the St. Petersburg Times organization from 1982-1993.