Steve Buttry is C3 innovation coach for Gazette Communications. He has been a reporter, editor and writing coach for The Gazette in Cedar Rapids, Iowa; Omaha World-Herald; Des Moines Register; Minot Daily News; Kansas City Star and Times and Shenandoah (Iowa) Evening Sentinel.

Buttry's C3 -- Complete Community Connection -- blueprint is his vision for the transformation of Gazette Communications and of media companies in general. He explains it this way:

For consumers, we will be their essential connection to community life — news, information, commerce, social life. Like many Internet users turn first to Google, whatever their need, we want Eastern Iowans to turn first to Gazette Communications, whatever their need. For businesses, we will be their essential connection to customers, often making the sale and collecting the money. We will become the Complete Community Connection.