Covering the Election at the Local Level: 2008 Election Series, Part I

Course Overview

Title:
Covering the Election at the Local Level: 2008 Election Series, Part I
Type:
Webinar
Cost:
$24.95
Originally Broadcast On:
August 21, 2008
Time Estimate:
One hour

$24.95

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

This Webinar was originally broadcast on:
August 21, 2008 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

No matter what size your news staff, the 2008 presidential election was a story you couldn't ignore. Your newsroom had the opportunity to do what no national newspaper or wire service can do -- help your local audience understand what the outcome would mean for the issues that matter most to your community.

This Webinar is part of a three-part series, "2008 Election Series." Others in the series are:

  • Understanding and Interpreting Polls in the 2008 Election: A Poynter/NewsU Replay, originally broadcast Sept. 18, 2008, with Claudia Deane presenting on behalf of the American Association of Public Opinion Research (AAPOR), the leading association of public opinion and survey research professionals.
  • Covering Race in the Presidential Race: A Poynter/NewsU Replay, originally broadcast Aug. 27, 2008, with Keith Woods, the dean of faculty at The Poynter Institute. Race and ethnicity had never been more central to the coverage of a presidential campaign than they were in 2008.
What Will I Learn:

How to:

  • Build a plan that focuses on the issues that matter most to your community
  • Identify those issues by listening to the most important people in an election -- the voters
  • Mobilize your staff, no matter what their expertise, to produce substantive issue coverage
  • Use the public to produce deeper coverage of debates and unexpected developments during a campaign
  • Use the contacts you made during this campaign season to broaden your source lists for the future
Who Should Take this Course:

This course is for anyone wants to learn how to localize national issues -- whatever the story.

Course Instructor:

Butch Ward

Butch Ward is Managing Director and a member of the faculty at The Poynter Institute.

Technical Requirements:

This Webinar contains audio. Please make sure you've got your headphones and speakers adjusted.

For the best experience, we suggest that:

  • PC users use Internet Explorer or Netscape/Mozilla/Firefox
  • Mac users use Netscape/Mozilla/Firefox or Safari
  • You set your monitor resolution to 1024 x 768 or higher
  • You use a high-speed connection

Please test your connection.

Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.