Course Overview
- Title:
- Writing Better Headlines & SEO Essentials (May 2012)
- Type:
- Online Group Seminar
- Cost:
- $299.00
- Time Estimate:
- The content of this course unfolds over two weeks. There are few scheduled meeting times, except for several live discussions, so you'll be able to learn on a schedule that works for you. The minimum time commitment each week is five to seven hours.
About Online Group Seminars
In an online group seminar, you will gather with other participants in a virtual space, logging in from anywhere, day or night, over the course of several weeks. A faculty member guides the group through new material, moderates discussions and provides individual feedback.
- May 1 to May 16, 2012
Headlines appear on the Web with photos, graphics or other type, but usually they stand alone. That means you've only got a few words—and a few seconds—to tell readers what the story (or blog posting, video or photo gallery) is about. In this course, we'll focus on considerations unique to the Web. Chief among these, of course, is SEO – a set of technologies and techniques that can bring more eyes to your content and more visitors to your site.
View the syllabus for this course.
What Will I Learn:
- The principles of good headline writing, regardless of platform
- How search engines work and the elements that contribute to the “find-ability” of a web page
- The elements that should – and should not – be included in a good web headline
- How to use tools to track what people are looking for, and how they're searching for it
Who should take this course:
Editors, web producers, reporters, bloggers and anyone who posts content with headlines to the Web. This course is for anyone who wants to draw more visitors to your site with effective headlines.
Course Instructor:
John Schlander
John Schlander is senior editor/online operations at the Tampa Bay Times and its website, tampabay.com. His responsibilities include digital audience development, SEO, analytics and user experience, and he is managing the upcoming redesign of tampabay.com. In his previous role, John managed the Times copy desk. He is passionate about headline writing and the role that SEO can play.