Advertising Revenue Boosters
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
Anatomy of a Newspaper: Understanding the Business
Self-Directed CourseLearn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.
API Transformation Tour: Business Model Innovation Resources and Links
Self-Directed CourseLearn about key business model innovations and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Content Strategies Resources and Links
Self-Directed CourseLearn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links
Self-Directed CourseFind new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CourseLearn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
Audience Growth and Digital Content Strategies: API Training
Self-Directed CourseYour guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Brainstorming Great Ideas: Editors' Boot Camp
Seminar SnapshotHow to brainstorm for breaking news, ongoing stories and enterprise, plus six keys to brainstorming.
Business Model Innovation and Growth Strategies: API Training
Self-Directed CourseHow digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Coaching Writers: Editors' Boot Camp
Seminar SnapshotLearn strategies, techniques and questions that can help you coach writers to produce stories that are clear, focused, powerful and compelling.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotIn this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
Freedom of Information
Self-Directed CourseUse FOI laws to strengthen your reporting with public documents.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
Innovation at Work: Helping New Ideas Succeed
Self-Directed CourseLearn ways to make your organization more innovative.
Journalism Entrepreneurs: Making Money from Advertising
Seminar SnapshotLearn the types of advertising, pros and cons of each and tips for making and keeping the sale.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Mario Garcia on WSJ Tabloid Design
Seminar SnapshotExamine the tools and techniques used by the international editions of The Wall Street Journal.
New Sources of Digital Content: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.
Reporting on Sexual Violence
Self-Directed CourseExplore strategies and statistics to help you tell powerful stories with context, accuracy and sensitivity.
Social Media: Strategies and Tools for News
Self-Directed CourseExplore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.
Succeeding in Sales with Emerging Digital Products: API Training
Seminar SnapshotLearn to focus on emerging products that drive results for the client.
Targeting New Audiences: Finding Your Niche
Self-Directed CourseStarting a new print publication or Web site? Explore ways to get to know your audience and get your ideas off the ground.
The Chaos Scenario in Media and Marketing
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
Using Analytics and Web Metrics to Grow Your Audience: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.
What Advertisers Are Looking For
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
شبكات الإعلام الاجتماعي: استراتيجيات وأدوات للأخبار
Self-Directed CourseUnderstand the impact of social media on journalism and learn to effectively integrate social media into your newsgathering.