Anatomy of a Newspaper: Understanding the Business
Self-Directed CourseLearn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.
API Transformation Tour: Digital Publishing Revenue Resources and Links
Self-Directed CourseFind new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
Business Model Innovation and Growth Strategies: API Training
Self-Directed CourseHow digital-only sales and services can boost revenue and help you stay competitive in the digital world.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
Innovation at Work: Helping New Ideas Succeed
Self-Directed CourseLearn ways to make your organization more innovative.
Shaping Your News Product to Fit the Market
WebinarLearn how to make a product match market needs and understand the constant demands on your product.
Social Strategies, Passion Marketing and Audience Growth: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.
Succeeding in Sales with Emerging Digital Products: API Training
Seminar SnapshotLearn to focus on emerging products that drive results for the client.
Using Analytics and Web Metrics to Grow Your Audience: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.
Using Analytics to Drive Website Success
WebinarIt's easy to get lost in numbers. Here are some tips to stay focused and effective.