Anatomy of a Newspaper: Understanding the Business
Self-Directed CoursePrice:Learn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.
API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Find new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
Beyond the Inverted Pyramid: Creating Alternative Story Forms
Self-Directed CoursePrice:Write, edit and present information that engages time-crunched readers.
Big Ideas with a Payoff for Your Newsroom
WebinarPrice: $24.95Learn what products, processes and projects are working in newsrooms these days.
Business Model Innovation and Growth Strategies: API Training
Self-Directed CoursePrice: This $34.95 course is free thanks to the support of the American Press Institute.How digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Color in News Design
Self-Directed CoursePrice:Learn how the visual elements of color, contrast and dimension complement the written word.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.In this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
Easy Interactivity with Meograph: A Digital Tools Tutorial
WebinarPrice: This $29.95 Webinar is free thanks to the support of the American Press Institute and Knight Foundation.The two most viral types of media are videos and infographics. Learn how you can do both with Meograph.
Five Steps to Stronger Data Visualization
WebinarPrice: $29.95Learn how well-edited data can reveal patterns and connections to a bigger picture.
Getting Started With Google Fusion Tables
WebinarPrice: $34.95Learn how Fusion Tables can help you host, visualize and publish your data as maps, charts and timelines.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
How to Work with Campaign Finance Data
WebinarPrice: $9.95Learn how to use and understand campaign finance data, including producing simple data visualizations and maps using free tools.
Illustrating the Story: Comics and Illustrated Journalism
WebinarPrice: $29.95Use new forms of visual storytelling, including comics and multimedia illustration, to engage audiences.
Interactive Storytelling with Zeega: A Digital Tools Tutorial
WebinarPrice: This $29.95 Webinar is free thanks to the support of the American Press Institute and Knight Foundation.Learn to easily tell beautiful immersive stories combining personal content with media curated from across the web.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.This Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Mario Garcia on WSJ Tabloid Design
Seminar SnapshotPrice: This snapshot is free for registered users of NewsU.Examine the tools and techniques used by the international editions of The Wall Street Journal.
Mobile Content: Seven Business Strategies for News Media
WebinarPrice: $29.95Strategies media companies are developing to tap into mobile audiences and revenue
Navigating Copyright and Fair Use Issues in an Open-Source World
WebinarPrice: $29.95Learn how to use copyright as a publishing tool, rather than as a reason to not use others’ content.
Online Advertising and News Site Credibility
WebinarPrice: $27.95Does online advertising damage the credibility of your news or your advertisers? Do readers notice? Learn from the findings of a recent APME study.
Social Media: Strategies and Tools for News
Self-Directed CoursePrice: $14.95Explore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.
State of the News Media (2011)
WebinarPrice: $9.95Get an analysis of key trends facing print, broadcast and online from the State of the News Media 2011 report .
Succeeding in Sales with Emerging Digital Products: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn to focus on emerging products that drive results for the client.
Tablet Design and Storytelling: Poynter EyeTrack Research
WebinarPrice: $29.95How do you keep readers engaged on tablets? It's all about touch. Learn more in latest findings from Poynter.
The Chaos Scenario in Media and Marketing
Seminar SnapshotPrice: $45.00This replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
Using Analytics and Web Metrics to Grow Your Audience: API Training
Seminar SnapshotPrice: This $24.95 course is free thanks to the generous support of the American Press Institute.This Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.
Using Analytics to Drive Website Success
WebinarPrice: $34.95It's easy to get lost in numbers. Here are some tips to stay focused and effective.
What Advertisers Are Looking For
Seminar SnapshotPrice: $45.00This replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
شبكات الإعلام الاجتماعي: استراتيجيات وأدوات للأخبار
Self-Directed CoursePrice:Understand the impact of social media on journalism and learn to effectively integrate social media into your newsgathering.