Designing and Selling Effective Multimedia Ad Campaigns
WebinarTools and techniques to develop and effectively sell agency-quality multimedia advertising campaigns.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
Entrepreneurial Journalism: Revenue and Marketing
Self-Directed CourseExplore business strategies and build a money-making plan for your new news site.
Navigating Copyright and Fair Use Issues in an Open-Source World
WebinarLearn how to use copyright as a publishing tool, rather than as a reason to not use others’ content.
Online Advertising and News Site Credibility
WebinarDoes online advertising damage the credibility of your news or your advertisers? Do readers notice? Learn from the findings of a recent APME study.
Social Media: Strategies and Tools for News
Self-Directed CourseExplore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.