Advertising Revenue Boosters
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
Coaching Writers: Editors' Boot Camp
Seminar SnapshotLearn strategies, techniques and questions that can help you coach writers to produce stories that are clear, focused, powerful and compelling.
Covering War at Home
Seminar SnapshotStrategies for telling the stories of soldiers, their families and citizens on the home front.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotIn this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
Face-to-Face: Lessons of an International Backpack Journalist
Seminar SnapshotLearn how a backpack journalist survives and reports in such places as Haiti, Juarez Mexico and East Africa.
Face-to-Face: Reports From Gaza and The West Bank
Seminar SnapshotLearn methods on how to report from the West Bank or Gaza Strip from a veteran journalist.
Finding the Heart of the Story
Seminar SnapshotLearn essential writing techniques to produce compelling, sharply focused stories with strong underlying themes.
Generating Story Ideas: Seeing Stories All Around You
Seminar SnapshotLearn proven techniques to recognize and refine your best story ideas.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
Hunt and Gather Details for Your Story
Seminar SnapshotLearn how to research and report the kinds of human detail and vivid scenes that make your writing come alive.
Journalism Entrepreneurs: Making Money from Advertising
Seminar SnapshotLearn the types of advertising, pros and cons of each and tips for making and keeping the sale.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Mario Garcia on WSJ Tabloid Design
Seminar SnapshotExamine the tools and techniques used by the international editions of The Wall Street Journal.
Mastering the Craft of Revision
Seminar SnapshotLearn revision techniques that will help you identify problems in your stories and make the changes, big and small, that make your writing stand out.
Plagiarism in the 21st Century
Seminar SnapshotExamine plagiarism in the context of today's digital publishing.
Planning and Drafting Your Story
Seminar SnapshotLearn how to draft your story using a quick plan, outlining its most important parts.
Reinventing The Capstone Class
Seminar SnapshotDevelop a multimedia program that prepares students to be active participants in today's journalism.
Social Media and Journalism: What Works and Why
Seminar SnapshotExplore current uses, roles, opportunities and challenges in social media when it combines with journalism and some possible future outcomes.
Social Strategies, Passion Marketing and Audience Growth: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.
Succeeding in Sales with Emerging Digital Products: API Training
Seminar SnapshotLearn to focus on emerging products that drive results for the client.
The Changing Roles of the Journalist
Seminar SnapshotEssential skills for the changing media landscape.
The Chaos Scenario in Media and Marketing
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
The Editor's Toolkit: Editors' Boot Camp
Seminar SnapshotPick up the tips, tricks (and, yes, secrets) of successful veteran editors
The Ethical Investigator
Seminar SnapshotBeing ethical doesn't mean being timid. Find out what it takes to get the great stories -- the right way.
The Science and Art of Story Posting: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how you can use analytics to determine how and to post content so that you can maximize your audience.
Using Analytics and Web Metrics to Grow Your Audience: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.
Using History to Write Sports
Seminar SnapshotSenior Sports Illustrated writer Alexander Wolff covers the ins and outs of writing the historic sports feature.
Using Online Media Tools to Grow and Manage Communities
Seminar SnapshotLearn how to leverage online media tools to build and enhance communities, foster informative conversations and produce community action.
What Advertisers Are Looking For
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."