Anatomy of a Multimedia News Organization
Self-Directed CourseLearn how an online-only news organization functions as a business by exploring its structure, departments and business model.
API Transformation Tour: Business Model Innovation Resources and Links
Self-Directed CourseLearn about key business model innovations and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Content Strategies Resources and Links
Self-Directed CourseLearn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Digital Publishing Revenue Resources and Links
Self-Directed CourseFind new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CourseLearn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
Audience Growth and Digital Content Strategies: API Training
Self-Directed CourseYour guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Brainstorming Great Ideas: Editors' Boot Camp
Seminar SnapshotHow to brainstorm for breaking news, ongoing stories and enterprise, plus six keys to brainstorming.
Build and Engage Local Audiences Online
Self-Directed CourseGet to know your local online audience and see what the power of local content can mean for you.
Business Model Innovation and Growth Strategies: API Training
Self-Directed CourseHow digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Cleaning Your Copy: Grammar, Style and More
Self-Directed CourseFinding and fixing the most common style, grammar and punctuation errors.
Coaching Writers: Editors' Boot Camp
Seminar SnapshotLearn strategies, techniques and questions that can help you coach writers to produce stories that are clear, focused, powerful and compelling.
Dealing With Difficult Conversations
Self-Directed CourseFrom preparation to follow up, explore how you can conduct tough conversations with confidence.
Disruptive Innovation and Dual Transformation: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how Disruptive Innovation and Dual Transformation can change the face of media business.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotIn this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
Face-to-Face: Reports From Gaza and The West Bank
Seminar SnapshotLearn methods on how to report from the West Bank or Gaza Strip from a veteran journalist.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
Introduction to Ethical Decision-Making
Self-Directed CourseEthics is not separate from the daily work of journalists. Learn the process before you're faced with a tough call on deadline.
Introduction to Sports Reporting
Self-Directed CourseFind and tell engaging stories from sports events.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Lousy Listeners: How to Avoid Being One
Self-Directed CourseBetter listeners are better leaders. Learn how to break bad listening habits and improve your listening skills.
Managing Change: Creating Strategies, Setting Priorities
Self-Directed CourseDiagnose your ability to change and identify the best strategies for leading others effectively.
On the Beat: Writing Obituaries
Self-Directed CourseLearn to write engaging, informative and accurate obituaries...and love it!
Reporting on Sexual Violence
Self-Directed CourseExplore strategies and statistics to help you tell powerful stories with context, accuracy and sensitivity.
Social Media and Journalism: What Works and Why
Seminar SnapshotExplore current uses, roles, opportunities and challenges in social media when it combines with journalism and some possible future outcomes.
Social Media: Strategies and Tools for News
Self-Directed CourseExplore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.
Social Strategies, Passion Marketing and Audience Growth: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.
Succeeding in Sales with Emerging Digital Products: API Training
Seminar SnapshotLearn to focus on emerging products that drive results for the client.
The Changing Roles of the Journalist
Seminar SnapshotEssential skills for the changing media landscape.
The Science and Art of Story Posting: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how you can use analytics to determine how and to post content so that you can maximize your audience.
Typography for News Design
Self-Directed CourseLearn the principles of working with type and get fresh ideas to make your pages pop.
Understanding and Interpreting Polls
Self-Directed CourseFind out why polling works, how to evaluate survey methods and what questions to ask about polls.
Using Analytics and Web Metrics to Grow Your Audience: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.
Video News Editing: The Remixer Game
Self-Directed CourseExplore how video editing influences your perception of news in this activity from Link TV.
Video Storytelling with the Pros: Discover the Magic Moments in Breaking News
Seminar SnapshotLearn how to uncover magic moments in a breaking news video story and to use them, along with natural sound, to bring subjects to life.
Video Storytelling with the Pros: Shooting for the Web
Seminar SnapshotLearn how the instant nature of the web affects what you do and how it differs from TV.
Writing Online Headlines: SEO and Beyond
Self-Directed CourseWrite headlines that work everywhere online, from search results to article pages to RSS feeds to mobile apps.
شبكات الإعلام الاجتماعي: استراتيجيات وأدوات للأخبار
Self-Directed CourseUnderstand the impact of social media on journalism and learn to effectively integrate social media into your newsgathering.