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  • All Courses
  • Advertising Revenue Boosters

    Seminar Snapshot

    This replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."

    Learn More
  • Anatomy of a Newspaper: Understanding the Business

    Self-Directed Course

    Learn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.

    Learn More
  • API Transformation Tour: Future of Mobile Publishing Resources and Links

    Self-Directed Course

    Learn how consumers' shift to mobile devices has changed the market, mobile web strategies and native apps, and sell mobile advertising.

    Learn More
  • API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links

    Self-Directed Course

    Find new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.

    Learn More
  • Audience Growth and Digital Content Strategies: API Training

    Self-Directed Course

    Your guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.

    Learn More
  • Business Model Innovation and Growth Strategies: API Training

    Self-Directed Course

    How digital-only sales and services can boost revenue and help you stay competitive in the digital world.

    Learn More
  • Creating a Passive Sales Process

    Webinar

    Develop an effective, do-it-yourself digital ad sales program.

    Learn More
  • Creating a Proactive Sales Process

    Webinar

    What you need to know about hiring the right people and managing the process.

    Learn More
  • Designing and Selling Effective Multimedia Ad Campaigns

    Webinar

    Tools and techniques to develop and effectively sell agency-quality multimedia advertising campaigns.

    Learn More
  • Document Mining with Overview: A Digital Tools Tutorial

    Webinar

    We'll show you how to use Overview to quickly sort though hundreds, or hundreds of thousands, of documents to find the story.

    Learn More
  • E-Commerce Strategies: Deals Malls and Targeted Segments: API Training

    Seminar Snapshot

    In this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.

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  • E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training

    Seminar Snapshot

    Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.

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  • E-Commerce Strategies: Transforming Classified Car Ads: API Training

    Seminar Snapshot

    In this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.

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  • Easy Interactivity with Meograph: A Digital Tools Tutorial

    Webinar

    The two most viral types of media are videos and infographics. Learn how you can do both with Meograph.

    Learn More
  • Essentials Drive Newspaper Sales

    Webinar

    Learn smart sales strategies that sell newspapers.

    Learn More
  • Grow Preprint Revenue and Mine Profitable ZIP Codes

    Webinar

    How to build a successful preprint action plan and measure your results. With handouts.

    Learn More
  • How to Organize Your Sales Team for Success: API Training

    Seminar Snapshot

    Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.

    Learn More
  • Illustrating the Story: Comics and Illustrated Journalism

    Webinar

    Use new forms of visual storytelling, including comics and multimedia illustration, to engage audiences.

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  • Innovation at Work: Helping New Ideas Succeed

    Self-Directed Course

    Learn ways to make your organization more innovative.

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  • Interactive Storytelling with Zeega: A Digital Tools Tutorial

    Webinar

    Learn to easily tell beautiful immersive stories combining personal content with media curated from across the web.

    Learn More
  • Intro to Digital Ad Sales

    Webinar

    How can you make money with your online content? Learn what's working, what's not and what's ahead in turning content into revenue.

    Learn More
  • Journalism Entrepreneurs: Making Money from Advertising

    Seminar Snapshot

    Learn the types of advertising, pros and cons of each and tips for making and keeping the sale.

    Learn More
  • Leading with Digital to Sell More Print and Broadcast

    Webinar

    Learn how to make your digital media generate print dollars.

    Learn More
  • Long-Tail Channels for Small and Medium Businesses: API Training

    Seminar Snapshot

    This Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.

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  • Mobile Metrics: Truth and Myths

    Webinar
    Sign up now for the
    August 1 Webinar

    Mobile traffic is almost 50 percent of the digital audience for many media companies. Learn to use mobile analytics for business and editorial growth.

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  • Online Advertising and News Site Credibility

    Webinar

    Does online advertising damage the credibility of your news or your advertisers? Do readers notice? Learn from the findings of a recent APME study.

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  • Shaping Your News Product to Fit the Market

    Webinar

    Learn how to make a product match market needs and understand the constant demands on your product.

    Learn More
  • Social Strategies, Passion Marketing and Audience Growth: API Training

    Seminar Snapshot

    This seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.

    Learn More
  • Succeeding in Sales with Emerging Digital Products: API Training

    Seminar Snapshot

    Learn to focus on emerging products that drive results for the client.

    Learn More
  • The Chaos Scenario in Media and Marketing

    Seminar Snapshot

    This replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."

    Learn More
  • The Science and Art of Story Posting: API Training

    Seminar Snapshot

    This seminar snapshot from API's Transformation Tour shows how you can use analytics to determine how and to post content so that you can maximize your audience.

    Learn More
  • Typography for News Design

    Self-Directed Course

    Learn the principles of working with type and get fresh ideas to make your pages pop.

    Learn More
  • Using Analytics and Web Metrics to Grow Your Audience: API Training

    Seminar Snapshot

    This Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.

    Learn More
  • Using Analytics to Drive Website Success

    Webinar

    It's easy to get lost in numbers. Here are some tips to stay focused and effective.

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  • What Advertisers Are Looking For

    Seminar Snapshot

    This replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."

    Learn More
  • Writing Online Headlines: SEO and Beyond

    Self-Directed Course

    Write headlines that work everywhere online, from search results to article pages to RSS feeds to mobile apps.

    Learn More
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