Advertising Revenue Boosters
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
Anatomy of a Newspaper: Understanding the Business
Self-Directed CourseLearn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.
API Transformation Tour: Business Model Innovation Resources and Links
Self-Directed CourseLearn about key business model innovations and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Content Strategies Resources and Links
Self-Directed CourseLearn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links
Self-Directed CourseFind new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CourseLearn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
API Transformation Tour: Transformational Communities
Self-Directed CourseLearn about transformational communities in this course by API and Poynter's NewsU.
Audience Growth and Digital Content Strategies: API Training
Self-Directed CourseYour guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Beyond the Inverted Pyramid: Creating Alternative Story Forms
Self-Directed CourseWrite, edit and present information that engages time-crunched readers.
Big Ideas with a Payoff for Your Newsroom
WebinarLearn what products, processes and projects are working in newsrooms these days.
Building Effective News & Information Websites
Online Group SeminarThis hands-on, project-based course will help you develop web publishing skills from the ground up – no prior programming experience necessary.
Building Effective News & Information Websites: HTML & CSS (March 2013)
Online Group SeminarThis hands-on, project-based course will help you develop web publishing skills from the ground up – no prior programming experience necessary.
Building Effective News & Information Websites: jQuery & WordPress (July 2013)
Online Group SeminarApply by
July 1 for this Online Group SeminarThis hands-on, project-based course will help you create interactive, dynamic websites with cutting-edge tools and techniques.
Business Model Innovation and Growth Strategies: API Training
Self-Directed CourseHow digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Content Curation and Creation with Spundge: A Digital Tools Tutorial
WebinarLearn how Spundge helps you cover a beat, research stories, collaborate with colleagues, and create content and curated streams.
Creating a Passive Sales Process
WebinarDevelop an effective, do-it-yourself digital ad sales program.
Creating a Proactive Sales Process
WebinarWhat you need to know about hiring the right people and managing the process.
Designing and Selling Effective Multimedia Ad Campaigns
WebinarTools and techniques to develop and effectively sell agency-quality multimedia advertising campaigns.
Document Mining with Overview: A Digital Tools Tutorial
WebinarWe'll show you how to use Overview to quickly sort though hundreds, or hundreds of thousands, of documents to find the story.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotIn this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
Easy Interactivity with Meograph: A Digital Tools Tutorial
WebinarThe two most viral types of media are videos and infographics. Learn how you can do both with Meograph.
Five Steps to Stronger Data Visualization
WebinarLearn how well-edited data can reveal patterns and connections to a bigger picture.
Getting Started With Google Fusion Tables
WebinarLearn how Fusion Tables can help you host, visualize and publish your data as maps, charts and timelines.
Grow Preprint Revenue and Mine Profitable ZIP Codes
WebinarHow to build a successful preprint action plan and measure your results. With handouts.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
How to Work with Campaign Finance Data
WebinarLearn how to use and understand campaign finance data, including producing simple data visualizations and maps using free tools.
Illustrating the Story: Comics and Illustrated Journalism
WebinarUse new forms of visual storytelling, including comics and multimedia illustration, to engage audiences.
Interactive Storytelling with Zeega: A Digital Tools Tutorial
WebinarLearn to easily tell beautiful immersive stories combining personal content with media curated from across the web.
Intro to Digital Ad Sales
WebinarHow can you make money with your online content? Learn what's working, what's not and what's ahead in turning content into revenue.
Journalism Entrepreneurs: Making Money from Advertising
Seminar SnapshotLearn the types of advertising, pros and cons of each and tips for making and keeping the sale.
Layout-driven Editing: A Seminar Snapshot
Seminar SnapshotHow two newspapers implemented an innovative process in which stories are written to fit pre-designed page templates.
Leading with Digital to Sell More Print and Broadcast
WebinarLearn how to make your digital media generate print dollars.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Mario Garcia on WSJ Tabloid Design
Seminar SnapshotExamine the tools and techniques used by the international editions of The Wall Street Journal.
Mobile Content: Seven Business Strategies for News Media
WebinarStrategies media companies are developing to tap into mobile audiences and revenue
Moving From Print to Web Design: 5 Things You Need to Know
WebinarSteps you can take right away to move toward online and interactive news design.
Navigating Copyright and Fair Use Issues in an Open-Source World
WebinarLearn how to use copyright as a publishing tool, rather than as a reason to not use others’ content.
