This replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."

Learn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.

Learn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.

Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.

Take away the creative ideas from the country’s best arts and features coverage.

Go behind the scenes of the annual National Press Photographers Association contest to explore the elements of award-winning photojournalism.

Learn what products, processes and projects are working in newsrooms these days.

Get to know your local online audience and see what the power of local content can mean for you.

This hands-on, project-based course will help you develop web publishing skills from the ground up – no prior programming experience necessary.

How digital-only sales and services can boost revenue and help you stay competitive in the digital world.

Learn how the visual elements of color, contrast and dimension complement the written word.

Learn how Spundge helps you cover a beat, research stories, collaborate with colleagues, and create content and curated streams.

Learn the fact to help you cover the rising use of drones in commercial airspace – by companies, law enforcement and researchers.

Tools and techniques to develop and effectively sell agency-quality multimedia advertising campaigns.

We'll show you how to use Overview to quickly sort though hundreds, or hundreds of thousands, of documents to find the story.

Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.

The two most viral types of media are videos and infographics. Learn how you can do both with Meograph.

Use Facebook to reach new readers, enhance storytelling and engage an online audience.

Learn what Flash is, what it can do and how it works to create multimedia storytelling. Plus handout.