Learn how an online-only news organization functions as a business by exploring its structure, departments and business model.

Learn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.

Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.

Your guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.

Get to know your local online audience and see what the power of local content can mean for you.

Learn how Spundge helps you cover a beat, research stories, collaborate with colleagues, and create content and curated streams.

We'll show you how to use Overview to quickly sort though hundreds, or hundreds of thousands, of documents to find the story.

Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.

The two most viral types of media are videos and infographics. Learn how you can do both with Meograph.

Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.

Learn ways to make your organization more innovative.

This Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.

This seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.

Explore strategies and statistics to help you tell powerful stories with context, accuracy and sensitivity.

Explore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.

This seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.

Learn to focus on emerging products that drive results for the client.

Learn how your site can benefit from community contributors and build your plan for recruiting, training and managing these content providers.

This Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.