Learn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.

Learn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.

Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.

Your guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.

Working with teen journalists can be a challenge. Find the assistance and resources you need in this course.

Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.

Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.

Learn the types of advertising, pros and cons of each and tips for making and keeping the sale.

Conquer your fear of numbers and handle arithmetic accurately with the math tools essential for all journalists.

What makes an idea or event a news story? Explore the who, what, when, where, why and how of news.

Explore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.

Practice the basics of newsgathering -- asking questions, verifying information -- while racing against a deadline.

This replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."

This Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.

Что делает из события или идеи новость? Изучите где, когда, кем, как, почему и зачем рождается новостная история.