Anatomy of a Newspaper: Understanding the Business
Self-Directed CourseLearn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.
API Transformation Tour: Business Model Innovation Resources and Links
Self-Directed CourseLearn about key business model innovations and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Content Strategies Resources and Links
Self-Directed CourseLearn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Future of Mobile Publishing Resources and Links
Self-Directed CourseLearn how consumers' shift to mobile devices has changed the market, mobile web strategies and native apps, and sell mobile advertising.
API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links
Self-Directed CourseFind new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CourseLearn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
API Transformation Tour: Transformational Communities
Self-Directed CourseLearn about transformational communities in this course by API and Poynter's NewsU.
Audience Growth and Digital Content Strategies: API Training
Self-Directed CourseYour guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Big Ideas with a Payoff for Your Newsroom
WebinarLearn what products, processes and projects are working in newsrooms these days.
Business Model Innovation and Growth Strategies: API Training
Self-Directed CourseHow digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Designing and Selling Effective Multimedia Ad Campaigns
WebinarTools and techniques to develop and effectively sell agency-quality multimedia advertising campaigns.
Entrepreneurial Journalism: Revenue and Marketing
Self-Directed CourseExplore business strategies and build a money-making plan for your new news site.
Grow Preprint Revenue and Mine Profitable ZIP Codes
WebinarHow to build a successful preprint action plan and measure your results. With handouts.
Mobile Content: Seven Business Strategies for News Media
WebinarStrategies media companies are developing to tap into mobile audiences and revenue
Mobile Metrics: Truth and Myths
WebinarSign up now for the
August 1 WebinarMobile traffic is almost 50 percent of the digital audience for many media companies. Learn to use mobile analytics for business and editorial growth.
Navigating Copyright and Fair Use Issues in an Open-Source World
WebinarLearn how to use copyright as a publishing tool, rather than as a reason to not use others’ content.
New Revenue for News Organizations
WebinarExplore ways that news organizations can tap into revenue opportunities, including small local advertisers and mobile services.
Online Advertising and News Site Credibility
WebinarDoes online advertising damage the credibility of your news or your advertisers? Do readers notice? Learn from the findings of a recent APME study.
State of the News Media (2011)
WebinarGet an analysis of key trends facing print, broadcast and online from the State of the News Media 2011 report .
The News Biz: What's Happening, What's Next?
WebinarThe bottom line on newspapers' business troubles. When and how can they recover?
Understanding Internet Basics for a Better Online News Operation
WebinarWhat every digital journalist, editor and publisher should know about how the Internet works and what it does with online content.
Using Analytics to Drive Website Success
WebinarIt's easy to get lost in numbers. Here are some tips to stay focused and effective.