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  • All Courses
  • Advertising Revenue Boosters

    Seminar Snapshot

    This replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."

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  • Anatomy of a Newspaper: Understanding the Business

    Self-Directed Course

    Learn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.

    Learn More
  • API Transformation Tour: Business Model Innovation Resources and Links

    Self-Directed Course

    Learn about key business model innovations and map implementation programs in this course by API and Poynter's NewsU.

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  • API Transformation Tour: Content Strategies Resources and Links

    Self-Directed Course

    Learn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.

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  • API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links

    Self-Directed Course

    Find new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.

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  • API Transformation Tour: Selling Digital Products Resources and Links

    Self-Directed Course

    Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.

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  • Audience Growth and Digital Content Strategies: API Training

    Self-Directed Course

    Your guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.

    Learn More
  • Big Ideas with a Payoff for Your Newsroom

    Webinar

    Learn what products, processes and projects are working in newsrooms these days.

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  • Building Effective News & Information Websites

    Online Group Seminar

    This hands-on, project-based course will help you develop web publishing skills from the ground up – no prior programming experience necessary.

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  • Building Effective News & Information Websites: HTML & CSS (March 2013)

    Online Group Seminar

    This hands-on, project-based course will help you develop web publishing skills from the ground up – no prior programming experience necessary.

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  • Building Effective News & Information Websites: jQuery & WordPress (July 2013)

    Online Group Seminar
    Apply by
    July 1 for this Online Group Seminar

    This hands-on, project-based course will help you create interactive, dynamic websites with cutting-edge tools and techniques.

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  • Business Model Innovation and Growth Strategies: API Training

    Self-Directed Course

    How digital-only sales and services can boost revenue and help you stay competitive in the digital world.

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  • Content Curation and Creation with Spundge: A Digital Tools Tutorial

    Webinar

    Learn how Spundge helps you cover a beat, research stories, collaborate with colleagues, and create content and curated streams.

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  • Credibility and Social Media in Your News Organization

    Webinar

    How your news organization can create credible Facebook, Twitter and other social media sites for readers and the community.

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  • Designing and Selling Effective Multimedia Ad Campaigns

    Webinar

    Tools and techniques to develop and effectively sell agency-quality multimedia advertising campaigns.

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  • Document Mining with Overview: A Digital Tools Tutorial

    Webinar

    We'll show you how to use Overview to quickly sort though hundreds, or hundreds of thousands, of documents to find the story.

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  • Don’t Get Fooled Again: Best Practices for Online Verification

    Webinar

    Learn how to spot online hoaxes and verify content, images and video you find on social networks.

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  • E-Commerce Strategies: Deals Malls and Targeted Segments: API Training

    Seminar Snapshot

    In this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.

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  • E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training

    Seminar Snapshot

    Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.

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  • E-Commerce Strategies: Transforming Classified Car Ads: API Training

    Seminar Snapshot

    In this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.

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  • Easy Interactivity with Meograph: A Digital Tools Tutorial

    Webinar

    The two most viral types of media are videos and infographics. Learn how you can do both with Meograph.

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  • Essentials Drive Newspaper Sales

    Webinar

    Learn smart sales strategies that sell newspapers.

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  • Ethics and Credibility of Breaking News Online

    Webinar

    Be first. Be the best. Be credible. Develop standards for reporting breaking news in digital platforms.

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  • Getting Started With Google Fusion Tables

    Webinar

    Learn how Fusion Tables can help you host, visualize and publish your data as maps, charts and timelines.

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  • Grow Preprint Revenue and Mine Profitable ZIP Codes

    Webinar

    How to build a successful preprint action plan and measure your results. With handouts.

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  • How to Organize Your Sales Team for Success: API Training

    Seminar Snapshot

    Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.

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  • Interactive Storytelling with Zeega: A Digital Tools Tutorial

    Webinar

    Learn to easily tell beautiful immersive stories combining personal content with media curated from across the web.

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  • Introduction to Ethical Decision-Making

    Self-Directed Course

    Ethics is not separate from the daily work of journalists. Learn the process before you're faced with a tough call on deadline.

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  • Long-Tail Channels for Small and Medium Businesses: API Training

    Seminar Snapshot

    This Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.

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  • Mobile Content: Seven Business Strategies for News Media

    Webinar

    Strategies media companies are developing to tap into mobile audiences and revenue

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  • Navigating Copyright and Fair Use Issues in an Open-Source World

    Webinar

    Learn how to use copyright as a publishing tool, rather than as a reason to not use others’ content.

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  • New Revenue for News Organizations

    Webinar

    Explore ways that news organizations can tap into revenue opportunities, including small local advertisers and mobile services.

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  • News Site Credibility: Whom Do Readers Trust?

    Webinar

    How much do readers trust news articles? User comments? Tweets? Photos? Learn from the findings of a recent APME study.

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  • Online Advertising and News Site Credibility

    Webinar

    Does online advertising damage the credibility of your news or your advertisers? Do readers notice? Learn from the findings of a recent APME study.

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  • Plagiarism in the 21st Century

    Seminar Snapshot

    Examine plagiarism in the context of today's digital publishing.

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  • Reporting on Sexual Violence

    Self-Directed Course

    Explore strategies and statistics to help you tell powerful stories with context, accuracy and sensitivity.

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  • Social Media: Strategies and Tools for News

    Self-Directed Course

    Explore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.

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  • State of the News Media (2011)

    Webinar

    Get an analysis of key trends facing print, broadcast and online from the State of the News Media 2011 report .

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  • Strengthening Your Journalism With Clarity and Accuracy

    Online Group Seminar

    This course will help you strengthen your reporting and writing skills, especially focusing on reporting on the government, courts, military and NGOs.

    Learn More
  • Succeeding in Sales with Emerging Digital Products: API Training

    Seminar Snapshot

    Learn to focus on emerging products that drive results for the client.

    Learn More
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