Anatomy of a Newspaper: Understanding the Business
Self-Directed CoursePrice:Learn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.
API Transformation Tour: Business Model Innovation Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Learn about key business model innovations and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Content Strategies Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Learn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Future of Mobile Publishing Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Learn how consumers' shift to mobile devices has changed the market, mobile web strategies and native apps, and sell mobile advertising.
API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Find new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
Audience Growth and Digital Content Strategies: API Training
Self-Directed CoursePrice: This $34.95 course is free thanks to the support of the American Press Institute.Your guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Big Ideas with a Payoff for Your Newsroom
WebinarPrice: $24.95Learn what products, processes and projects are working in newsrooms these days.
Content Curation and Creation with Spundge: A Digital Tools Tutorial
WebinarPrice: This $29.95 Webinar is free thanks to the support of the American Press Institute and Knight Foundation.Learn how Spundge helps you cover a beat, research stories, collaborate with colleagues, and create content and curated streams.
Covering Drones in U.S. Airspace and in Your Community
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June 28 WebinarPrice: $29.95How to cover the rising use of drones in commercial airspace – by companies, law enforcement and others.
Designing and Selling Effective Multimedia Ad Campaigns
WebinarPrice: $24.95Tools and techniques to develop and effectively sell agency-quality multimedia advertising campaigns.
Disruptive Innovation and Dual Transformation: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free due to the generous support of the American Press Institute.This seminar snapshot from API's Transformation Tour shows how Disruptive Innovation and Dual Transformation can change the face of media business.
Document Mining with Overview: A Digital Tools Tutorial
WebinarPrice: This $29.95 Webinar is free thanks to the support of the American Press Institute and Knight Foundation.We'll show you how to use Overview to quickly sort though hundreds, or hundreds of thousands, of documents to find the story.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.In this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
Entrepreneurial Journalism: Revenue and Marketing
Self-Directed CoursePrice: $29.95Explore business strategies and build a money-making plan for your new news site.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
Interactive Storytelling with Zeega: A Digital Tools Tutorial
WebinarPrice: This $29.95 Webinar is free thanks to the support of the American Press Institute and Knight Foundation.Learn to easily tell beautiful immersive stories combining personal content with media curated from across the web.
Intro to Digital Ad Sales
WebinarPrice: $34.95How can you make money with your online content? Learn what's working, what's not and what's ahead in turning content into revenue.
Journalism and Trauma
Self-Directed CoursePrice:Learn how to compassionately interview victims and how covering traumatic events affects you.
Journalism Entrepreneurs: Making Money Building Your Business
Seminar SnapshotPrice: $29.95Find out how founder of paidContent, Rafat Ali, took his company from a small apartment to selling it to the Guardian in 2010.
Journalism Entrepreneurs: Making Money from Premium Content
Seminar SnapshotPrice: $29.95Learn how premium content and syndication allow journalism entrepreneurs to repurpose their work for significantly more revenue.
Journalism Entrepreneurs: Making Money from Subscriptions
Seminar SnapshotPrice: $29.95Subscriptions that work often share one of two characteristics. Find out what they are and whether your site fits the bill.
Journalism Entrepreneurs: Making Your Startup Successful
Seminar SnapshotPrice: $29.95Entrepreneur and author Mark Briggs offers six keys to success for those starting online media ventures.
Journalism Entrepreneurs: Planning and Making Money From Events
Seminar SnapshotPrice: $29.95Learn how your organization can succeed with events, from setting goals and expectations to building a budget.
Key Elements to Compelling Video Storytelling
WebinarPrice: $29.95Explore the essential steps in the video storytelling process and practical storytelling strategies. Part of the Essential Skills for the Digital Journalist Webinar Series
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.This Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Making Words, Pictures and Sound Work Together
WebinarPrice: $29.95Don't let text, pictures and audio compete for the viewer's attention. Learn how words and images can work together to engage your audience.
Mobile Metrics: Truth and Myths
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August 1 WebinarPrice: $29.95Mobile traffic is almost 50 percent of the digital audience for many media companies. Learn to use mobile analytics for business and editorial growth.
Navigating Copyright and Fair Use Issues in an Open-Source World
WebinarPrice: $29.95Learn how to use copyright as a publishing tool, rather than as a reason to not use others’ content.
New Sources of Digital Content: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.This seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.
Online Advertising and News Site Credibility
WebinarPrice: $27.95Does online advertising damage the credibility of your news or your advertisers? Do readers notice? Learn from the findings of a recent APME study.
Reporting, Writing for TV and the Web: Aim for the Heart
Self-Directed CoursePrice: $24.95Learn how to connect with viewers by telling powerful stories that aim for their hearts.
Social Media: Strategies and Tools for News
Self-Directed CoursePrice: $14.95Explore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.
Social Strategies, Passion Marketing and Audience Growth: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.This seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.
State of the News Media (2011)
WebinarPrice: $9.95Get an analysis of key trends facing print, broadcast and online from the State of the News Media 2011 report .
Succeeding in Sales with Emerging Digital Products: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn to focus on emerging products that drive results for the client.
Telling Stories with Sound
Self-Directed CoursePrice:Explore how to create effective narratives by gathering, processing and mixing audio.
The News Biz: What's Happening, What's Next?
WebinarPrice: $19.95The bottom line on newspapers' business troubles. When and how can they recover?
The Science and Art of Story Posting: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.This seminar snapshot from API's Transformation Tour shows how you can use analytics to determine how and to post content so that you can maximize your audience.