Advice for the Newly Named News Director
Self-Directed CoursePrice: FreeTips, strategies and advice from veteran news directors to anyone stepping into the position.
Anatomy of a Newspaper: Understanding the Business
Self-Directed CoursePrice:Learn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.
API Transformation Tour: Business Model Innovation Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Learn about key business model innovations and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Content Strategies Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Learn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Find new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
Audience Growth and Digital Content Strategies: API Training
Self-Directed CoursePrice: This $34.95 course is free thanks to the support of the American Press Institute.Your guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Build and Engage Local Audiences Online
Self-Directed CoursePrice:Get to know your local online audience and see what the power of local content can mean for you.
Coaching Tomorrow's Journalists
Self-Directed CoursePrice:Working with teen journalists can be a challenge. Find the assistance and resources you need in this course.
Dealing With Difficult Conversations
Self-Directed CoursePrice:From preparation to follow up, explore how you can conduct tough conversations with confidence.
Disruptive Innovation and Dual Transformation: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free due to the generous support of the American Press Institute.This seminar snapshot from API's Transformation Tour shows how Disruptive Innovation and Dual Transformation can change the face of media business.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.In this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.In this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
Frontline Editors Introduction: Understanding Leadership Styles
Self-Directed CoursePrice: FreeWork through more than 20 scenarios to understand the leadership skills a frontline editor needs.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
Innovation at Work: Helping New Ideas Succeed
Self-Directed CoursePrice: FreeLearn ways to make your organization more innovative.
Introduction to Ethical Decision-Making
Self-Directed CoursePrice:Ethics is not separate from the daily work of journalists. Learn the process before you're faced with a tough call on deadline.
Layout-driven Editing: A Seminar Snapshot
Seminar SnapshotPrice:How two newspapers implemented an innovative process in which stories are written to fit pre-designed page templates.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.This Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Lousy Listeners: How to Avoid Being One
Self-Directed CoursePrice:Better listeners are better leaders. Learn how to break bad listening habits and improve your listening skills.
Managing Change: Creating Strategies, Setting Priorities
Self-Directed CoursePrice:Diagnose your ability to change and identify the best strategies for leading others effectively.
New Sources of Digital Content: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.This seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.
Plagiarism in the 21st Century
Seminar SnapshotPrice: $24.95Examine plagiarism in the context of today's digital publishing.
Social Media and Journalism: What Works and Why
Seminar SnapshotPrice: $14.95Explore current uses, roles, opportunities and challenges in social media when it combines with journalism and some possible future outcomes.
Social Media: Strategies and Tools for News
Self-Directed CoursePrice: $14.95Explore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.
Social Strategies, Passion Marketing and Audience Growth: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.This seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.
Succeeding in Sales with Emerging Digital Products: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn to focus on emerging products that drive results for the client.
Targeting New Audiences: Finding Your Niche
Self-Directed CoursePrice:Starting a new print publication or Web site? Explore ways to get to know your audience and get your ideas off the ground.
The Science and Art of Story Posting: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.This seminar snapshot from API's Transformation Tour shows how you can use analytics to determine how and to post content so that you can maximize your audience.
Understand Facts and Figures to Report the Truth
Seminar SnapshotPrice: $24.95How to accurately report numbers in context and design concise infographics.
Using Analytics and Web Metrics to Grow Your Audience: API Training
Seminar SnapshotPrice: This $24.95 course is free thanks to the generous support of the American Press Institute.This Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.
Using Online Media Tools to Grow and Manage Communities
Seminar SnapshotPrice: $24.95Learn how to leverage online media tools to build and enhance communities, foster informative conversations and produce community action.
Writing Online Headlines: SEO and Beyond
Self-Directed CoursePrice: $14.95Write headlines that work everywhere online, from search results to article pages to RSS feeds to mobile apps.
شبكات الإعلام الاجتماعي: استراتيجيات وأدوات للأخبار
Self-Directed CoursePrice:Understand the impact of social media on journalism and learn to effectively integrate social media into your newsgathering.