Learn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.

Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.

Your guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.

This seminar snapshot from API's Transformation Tour shows how Disruptive Innovation and Dual Transformation can change the face of media business.

Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.

Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.

Explore current uses, roles, opportunities and challenges in social media when it combines with journalism and some possible future outcomes.

This seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.

Starting a new print publication or Web site? Explore ways to get to know your audience and get your ideas off the ground.

This Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.