This replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."

Learn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.

Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.

Your guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.

How digital-only sales and services can boost revenue and help you stay competitive in the digital world.

How your news organization can create credible Facebook, Twitter and other social media sites for readers and the community.

This seminar snapshot from API's Transformation Tour shows how Disruptive Innovation and Dual Transformation can change the face of media business.

Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.

The two most viral types of media are videos and infographics. Learn how you can do both with Meograph.

Learn how Fusion Tables can help you host, visualize and publish your data as maps, charts and timelines.

Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.

Harness the latest digital technology – including blogs, social media and databases -- to take control of your future in journalism.

This seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.

Explore current uses, roles, opportunities and challenges in social media when it combines with journalism and some possible future outcomes.

Explore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.

Get an analysis of key trends facing print, broadcast and online from the State of the News Media 2011 report .

Get the latest on the health of American journalism from the annual report by The Pew Research Center’s Project for Excellence in Journalism.

Starting a new print publication or Web site? Explore ways to get to know your audience and get your ideas off the ground.

Learn how to use Tumblr to maximize your storytelling, research and social community engagement.