Learn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.

Learn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.

Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.

How digital-only sales and services can boost revenue and help you stay competitive in the digital world.

Tools and techniques to develop and effectively sell agency-quality multimedia advertising campaigns.

Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.

Explore business strategies and build a money-making plan for your new news site.

Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.

Learn to easily tell beautiful immersive stories combining personal content with media curated from across the web.

Learn how to use copyright as a publishing tool, rather than as a reason to not use others’ content.

Explore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.

Learn to focus on emerging products that drive results for the client.

What every digital journalist, editor and publisher should know about how the Internet works and what it does with online content.

It's easy to get lost in numbers. Here are some tips to stay focused and effective.