Advertising Revenue Boosters
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
Anatomy of a Newspaper: Understanding the Business
Self-Directed CourseLearn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.
API Transformation Tour: Future of Mobile Publishing Resources and Links
Self-Directed CourseLearn how consumers' shift to mobile devices has changed the market, mobile web strategies and native apps, and sell mobile advertising.
API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links
Self-Directed CourseFind new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
Audience Growth and Digital Content Strategies: API Training
Self-Directed CourseYour guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Beyond the Inverted Pyramid: Creating Alternative Story Forms
Self-Directed CourseWrite, edit and present information that engages time-crunched readers.
Brainstorming Great Ideas: Editors' Boot Camp
Seminar SnapshotHow to brainstorm for breaking news, ongoing stories and enterprise, plus six keys to brainstorming.
Business Model Innovation and Growth Strategies: API Training
Self-Directed CourseHow digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Coaching Writers: Editors' Boot Camp
Seminar SnapshotLearn strategies, techniques and questions that can help you coach writers to produce stories that are clear, focused, powerful and compelling.
Color in News Design
Self-Directed CourseLearn how the visual elements of color, contrast and dimension complement the written word.
Copyright Law and Fair Use for Journalists (Beta)
Self-Directed CourseThis course will help journalists understand what constitutes fair use of content, particularly online content, and debunk copyright myths.
Covering Drones in U.S. Airspace and in Your Community
WebinarSign up now for the
June 28 WebinarHow to cover the rising use of drones in commercial airspace – by companies, law enforcement and others.
Creating a Passive Sales Process
WebinarDevelop an effective, do-it-yourself digital ad sales program.
Creating a Proactive Sales Process
WebinarWhat you need to know about hiring the right people and managing the process.
Designing and Selling Effective Multimedia Ad Campaigns
WebinarTools and techniques to develop and effectively sell agency-quality multimedia advertising campaigns.
Don’t Get Fooled Again: Best Practices for Online Verification
WebinarLearn how to spot online hoaxes and verify content, images and video you find on social networks.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotIn this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
Easy Interactivity with Meograph: A Digital Tools Tutorial
WebinarThe two most viral types of media are videos and infographics. Learn how you can do both with Meograph.
Five Steps to Stronger Data Visualization
WebinarLearn how well-edited data can reveal patterns and connections to a bigger picture.
Freedom of Information
Self-Directed CourseUse FOI laws to strengthen your reporting with public documents.
Getting Started With Google Fusion Tables
WebinarLearn how Fusion Tables can help you host, visualize and publish your data as maps, charts and timelines.
Grow Preprint Revenue and Mine Profitable ZIP Codes
WebinarHow to build a successful preprint action plan and measure your results. With handouts.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
How to Work with Campaign Finance Data
WebinarLearn how to use and understand campaign finance data, including producing simple data visualizations and maps using free tools.
How to Write Short and Well
WebinarLearn the most reliable tools for writing short – across media platforms – and well.
Illustrating the Story: Comics and Illustrated Journalism
WebinarUse new forms of visual storytelling, including comics and multimedia illustration, to engage audiences.
Innovation at Work: Helping New Ideas Succeed
Self-Directed CourseLearn ways to make your organization more innovative.
Interactive Storytelling with Zeega: A Digital Tools Tutorial
WebinarLearn to easily tell beautiful immersive stories combining personal content with media curated from across the web.
Intro to Digital Ad Sales
WebinarHow can you make money with your online content? Learn what's working, what's not and what's ahead in turning content into revenue.
Journalism Entrepreneurs: Making Money from Advertising
Seminar SnapshotLearn the types of advertising, pros and cons of each and tips for making and keeping the sale.
Layout-driven Editing: A Seminar Snapshot
Seminar SnapshotHow two newspapers implemented an innovative process in which stories are written to fit pre-designed page templates.
Leading with Digital to Sell More Print and Broadcast
WebinarLearn how to make your digital media generate print dollars.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Mario Garcia on WSJ Tabloid Design
Seminar SnapshotExamine the tools and techniques used by the international editions of The Wall Street Journal.
Mobile Metrics: Truth and Myths
WebinarSign up now for the
August 1 WebinarMobile traffic is almost 50 percent of the digital audience for many media companies. Learn to use mobile analytics for business and editorial growth.
Navigating Copyright and Fair Use Issues in an Open-Source World
WebinarLearn how to use copyright as a publishing tool, rather than as a reason to not use others’ content.
New Sources of Digital Content: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.
