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  • Audience Growth and Digital Content Strategies: API Training

    Self-Directed Course

    Your guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.

    Learn More
  • Beyond the Inverted Pyramid: Creating Alternative Story Forms

    Self-Directed Course

    Write, edit and present information that engages time-crunched readers.

    Learn More
  • Brainstorming Great Ideas: Editors' Boot Camp

    Seminar Snapshot

    How to brainstorm for breaking news, ongoing stories and enterprise, plus six keys to brainstorming.

    Learn More
  • Business Model Innovation and Growth Strategies: API Training

    Self-Directed Course

    How digital-only sales and services can boost revenue and help you stay competitive in the digital world.

    Learn More
  • Cleaning Your Copy: Grammar, Style and More

    Self-Directed Course

    Finding and fixing the most common style, grammar and punctuation errors.

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  • Coaching Writers: Editors' Boot Camp

    Seminar Snapshot

    Learn strategies, techniques and questions that can help you coach writers to produce stories that are clear, focused, powerful and compelling.

    Learn More
  • Covering Climate Change

    Self-Directed Course

    Learn the science and policies behind climate change and pick up the reporting and writing skills needed to tell stronger stories about global climate change.

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  • Covering War at Home

    Seminar Snapshot

    Strategies for telling the stories of soldiers, their families and citizens on the home front.

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  • E-Commerce Strategies: Deals Malls and Targeted Segments: API Training

    Seminar Snapshot

    In this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.

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  • E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training

    Seminar Snapshot

    Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.

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  • E-Commerce Strategies: Transforming Classified Car Ads: API Training

    Seminar Snapshot

    In this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.

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  • Finding the Heart of the Story

    Seminar Snapshot

    Learn essential writing techniques to produce compelling, sharply focused stories with strong underlying themes.

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  • Freedom of Information

    Self-Directed Course

    Use FOI laws to strengthen your reporting with public documents.

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  • Generating Story Ideas: Seeing Stories All Around You

    Seminar Snapshot

    Learn proven techniques to recognize and refine your best story ideas.

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  • Get Me Rewrite: The Craft of Revision

    Self-Directed Course

    Review your work with fresh eyes to fine-tune awkward passages.

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  • Handling Race and Ethnicity

    Self-Directed Course

    Examine whether and how to use racial and ethnic descriptions in news stories.

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  • Help! for Writers

    Self-Directed Course

    Unlock more than 200 solutions to some of the most common problems writers face in any platform or genre.

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  • Journalism and Trauma

    Self-Directed Course

    Learn how to compassionately interview victims and how covering traumatic events affects you.

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  • Language Primer: Basics of Grammar, Punctuation and Word Use (Alcatel-Lucent Edition)

    Self-Directed Course

    This primer on the basics of writing and composition is for participants enrolled in the Alcatel-Lucent Effective Writing Certificate Program.

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  • Language Primer: Basics of Grammar, Punctuation and Word Use (Ohio University Edition)

    Self-Directed Course

    This primer on the basics of writing and composition is for students enrolled in J202 at the University of Wisconsin-Madison.

    Learn More
  • Language Primer: Basics of Grammar, Punctuation and Word Use (University of Wisconsin Edition)

    Self-Directed Course

    This primer on the basics of writing and composition is for students enrolled in J202 at the University of Wisconsin-Madison.

    Learn More
  • Language Primer: Basics of Grammar, Punctuation and Word Use (University of Wisconsin Spring 2013 Edition)

    Self-Directed Course

    This primer on the basics of writing and composition is for students enrolled in J202 at the University of Wisconsin-Madison.

    Learn More
  • Lousy Listeners: How to Avoid Being One

    Self-Directed Course

    Better listeners are better leaders. Learn how to break bad listening habits and improve your listening skills.

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  • Mastering the Craft of Revision

    Seminar Snapshot

    Learn revision techniques that will help you identify problems in your stories and make the changes, big and small, that make your writing stand out.

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  • Math for Journalists: Help With Numbers

    Self-Directed Course

    Conquer your fear of numbers and handle arithmetic accurately with the math tools essential for all journalists.

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  • New Sources of Digital Content: API Training

    Seminar Snapshot

    This seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.

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  • News Sense: The Building Blocks of News

    Self-Directed Course

    What makes an idea or event a news story? Explore the who, what, when, where, why and how of news.

    Learn More
  • On the Beat: Writing Obituaries

    Self-Directed Course

    Learn to write engaging, informative and accurate obituaries...and love it!

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  • Online Project Development: Part 1

    Self-Directed Course

    Examine the five steps for creating successful Web projects and how they were used in award-winning work.

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  • Planning and Drafting Your Story

    Seminar Snapshot

    Learn how to draft your story using a quick plan, outlining its most important parts.

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  • Religion, Culture and Society: Getting Beyond the Cliches

    Self-Directed Course

    Religion intersects nearly every story you cover. Learn how to tell those stories with greater context, skill and thoughfulness.

    Learn More
  • Reporting on Sexual Violence

    Self-Directed Course

    Explore strategies and statistics to help you tell powerful stories with context, accuracy and sensitivity.

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  • Reporting, Writing for TV and the Web: Aim for the Heart

    Self-Directed Course

    Learn how to connect with viewers by telling powerful stories that aim for their hearts.

    Learn More
  • Social Strategies, Passion Marketing and Audience Growth: API Training

    Seminar Snapshot

    This seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.

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  • Telling Stories with Sound

    Self-Directed Course

    Explore how to create effective narratives by gathering, processing and mixing audio.

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  • The Science and Art of Story Posting: API Training

    Seminar Snapshot

    This seminar snapshot from API's Transformation Tour shows how you can use analytics to determine how and to post content so that you can maximize your audience.

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  • The Writer's Workbench: 50 Tools You Can Use

    Self-Directed Course

    Techniques to refine your storytelling and write with confidence.

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  • Using Analytics and Web Metrics to Grow Your Audience: API Training

    Seminar Snapshot

    This Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.

    Learn More
  • Using History to Write Sports

    Seminar Snapshot

    Senior Sports Illustrated writer Alexander Wolff covers the ins and outs of writing the historic sports feature.

    Learn More
  • Video News Editing: The Remixer Game

    Self-Directed Course

    Explore how video editing influences your perception of news in this activity from Link TV.

    Learn More
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