Learn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.

Learn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.

Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.

Your guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.

Write, edit and present information that engages time-crunched readers.

This hands-on, project-based course will help you develop web publishing skills from the ground up – no prior programming experience necessary.

How digital-only sales and services can boost revenue and help you stay competitive in the digital world.

Explore how The Wall Street Journal redesigned its international editions, moving from broadsheet to tabloid.

This seminar snapshot from API's Transformation Tour shows how Disruptive Innovation and Dual Transformation can change the face of media business.

Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.

Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.

Ethics is not separate from the daily work of journalists. Learn the process before you're faced with a tough call on deadline.

This Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.

Diagnose your ability to change and identify the best strategies for leading others effectively.

Conquer your fear of numbers and handle arithmetic accurately with the math tools essential for all journalists.

Explore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.

Learn to focus on emerging products that drive results for the client.

This seminar snapshot from API's Transformation Tour shows how you can use analytics to determine how and to post content so that you can maximize your audience.

This Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.