Anatomy of a Newspaper: Understanding the Business
Self-Directed CourseLearn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.
Big Ideas with a Payoff for Your Newsroom
WebinarLearn what products, processes and projects are working in newsrooms these days.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Mobile Content: Seven Business Strategies for News Media
WebinarStrategies media companies are developing to tap into mobile audiences and revenue
Navigating Copyright and Fair Use Issues in an Open-Source World
WebinarLearn how to use copyright as a publishing tool, rather than as a reason to not use others’ content.
Online Advertising and News Site Credibility
WebinarDoes online advertising damage the credibility of your news or your advertisers? Do readers notice? Learn from the findings of a recent APME study.
Social Media: Strategies and Tools for News
Self-Directed CourseExplore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.
State of the News Media (2011)
WebinarGet an analysis of key trends facing print, broadcast and online from the State of the News Media 2011 report .
Using Analytics to Drive Website Success
WebinarIt's easy to get lost in numbers. Here are some tips to stay focused and effective.
شبكات الإعلام الاجتماعي: استراتيجيات وأدوات للأخبار
Self-Directed CourseUnderstand the impact of social media on journalism and learn to effectively integrate social media into your newsgathering.