Advertising Revenue Boosters
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotIn this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
Journalism Entrepreneurs: Making Money from Advertising
Seminar SnapshotLearn the types of advertising, pros and cons of each and tips for making and keeping the sale.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Succeeding in Sales with Emerging Digital Products: API Training
Seminar SnapshotLearn to focus on emerging products that drive results for the client.
The Chaos Scenario in Media and Marketing
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
The Editor's Toolkit: Editors' Boot Camp
Seminar SnapshotPick up the tips, tricks (and, yes, secrets) of successful veteran editors
The Ethical Investigator
Seminar SnapshotBeing ethical doesn't mean being timid. Find out what it takes to get the great stories -- the right way.
Using Analytics and Web Metrics to Grow Your Audience: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.
What Advertisers Are Looking For
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."