Advertising Revenue Boosters
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
Anatomy of a Newspaper: Understanding the Business
Self-Directed CourseLearn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.
API Transformation Tour: Digital Publishing Revenue Resources and Links
Self-Directed CourseFind new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CourseLearn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
Audience Growth and Digital Content Strategies: API Training
Self-Directed CourseYour guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Becoming a More Effective Reporter: Telling Untold Stories (Oct 2013)
Online Group SeminarApply by
September 30 for this Online Group SeminarImprove your ability to find and tell stories off the beaten path in your community.
Beyond the Inverted Pyramid: Creating Alternative Story Forms
Self-Directed CourseWrite, edit and present information that engages time-crunched readers.
Big Ideas with a Payoff for Your Newsroom
WebinarLearn what products, processes and projects are working in newsrooms these days.
Building Effective News & Information Websites
Online Group SeminarThis hands-on, project-based course will help you develop web publishing skills from the ground up – no prior programming experience necessary.
Building Effective News & Information Websites: HTML & CSS (March 2013)
Online Group SeminarThis hands-on, project-based course will help you develop web publishing skills from the ground up – no prior programming experience necessary.
Building Effective News & Information Websites: jQuery & WordPress (September 2013)
Online Group SeminarApply by
July 1 for this Online Group SeminarThis hands-on, project-based course will help you create interactive, dynamic websites with cutting-edge tools and techniques.
Color in News Design
Self-Directed CourseLearn how the visual elements of color, contrast and dimension complement the written word.
Covering Communities in a Time of Change: Reporting With Patchwork Nation
WebinarGo beyond the red/blue metaphors and get new tools for understanding your audience and the nation.
Credibility and Social Media in Your News Organization
WebinarHow your news organization can create credible Facebook, Twitter and other social media sites for readers and the community.
Designing and Selling Effective Multimedia Ad Campaigns
WebinarTools and techniques to develop and effectively sell agency-quality multimedia advertising campaigns.
Don’t Get Fooled Again: Best Practices for Online Verification
WebinarLearn how to spot online hoaxes and verify content, images and video you find on social networks.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotIn this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
Easy Interactivity with Meograph: A Digital Tools Tutorial
WebinarThe two most viral types of media are videos and infographics. Learn how you can do both with Meograph.
Entrepreneurial Journalism: Revenue and Marketing
Self-Directed CourseExplore business strategies and build a money-making plan for your new news site.
Ethics and Credibility of Breaking News Online
WebinarBe first. Be the best. Be credible. Develop standards for reporting breaking news in digital platforms.
Five Steps to Stronger Data Visualization
WebinarLearn how well-edited data can reveal patterns and connections to a bigger picture.
Getting Started With Google Fusion Tables
WebinarLearn how Fusion Tables can help you host, visualize and publish your data as maps, charts and timelines.
Grow Preprint Revenue and Mine Profitable ZIP Codes
WebinarHow to build a successful preprint action plan and measure your results. With handouts.
Handling Race and Ethnicity
Self-Directed CourseExamine whether and how to use racial and ethnic descriptions in news stories.
How to Work with Campaign Finance Data
WebinarLearn how to use and understand campaign finance data, including producing simple data visualizations and maps using free tools.
Illustrating the Story: Comics and Illustrated Journalism
WebinarUse new forms of visual storytelling, including comics and multimedia illustration, to engage audiences.
Interactive Storytelling with Zeega: A Digital Tools Tutorial
WebinarSign up now for the
May 23 WebinarLearn to easily tell beautiful immersive stories combining personal content with media curated from across the web.
Intro to Digital Ad Sales
WebinarHow can you make money with your online content? Learn what's working, what's not and what's ahead in turning content into revenue.
Introduction to Ethical Decision-Making
Self-Directed CourseEthics is not separate from the daily work of journalists. Learn the process before you're faced with a tough call on deadline.
Journalism Entrepreneurs: Making Money Building Your Business
Seminar SnapshotFind out how founder of paidContent, Rafat Ali, took his company from a small apartment to selling it to the Guardian in 2010.
Journalism Entrepreneurs: Making Money from Premium Content
Seminar SnapshotLearn how premium content and syndication allow journalism entrepreneurs to repurpose their work for significantly more revenue.
Journalism Entrepreneurs: Making Money from Subscriptions
Seminar SnapshotSubscriptions that work often share one of two characteristics. Find out what they are and whether your site fits the bill.
Journalism Entrepreneurs: Making Your Startup Successful
Seminar SnapshotEntrepreneur and author Mark Briggs offers six keys to success for those starting online media ventures.
Journalism Entrepreneurs: Planning and Making Money From Events
Seminar SnapshotLearn how your organization can succeed with events, from setting goals and expectations to building a budget.
Layout-driven Editing: A Seminar Snapshot
Seminar SnapshotHow two newspapers implemented an innovative process in which stories are written to fit pre-designed page templates.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Mario Garcia on WSJ Tabloid Design
Seminar SnapshotExamine the tools and techniques used by the international editions of The Wall Street Journal.
Mobile Content: Seven Business Strategies for News Media
WebinarStrategies media companies are developing to tap into mobile audiences and revenue