Learn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.

Learn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.

Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.

Your guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.

How digital-only sales and services can boost revenue and help you stay competitive in the digital world.

Unravel the web of state and federal programs for veterans and analyze their effectiveness.

Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.

How to build a successful preprint action plan and measure your results. With handouts.

This Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.

Explore ways that news organizations can tap into revenue opportunities, including small local advertisers and mobile services.

Religion intersects nearly every story you cover. Learn how to tell those stories with greater context, skill and thoughfulness.

Get an analysis of key trends facing print, broadcast and online from the State of the News Media 2011 report .

The bottom line on newspapers' business troubles. When and how can they recover?

This Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.

Что делает из события или идеи новость? Изучите где, когда, кем, как, почему и зачем рождается новостная история.