API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CourseLearn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
Audience Growth and Digital Content Strategies: API Training
Self-Directed CourseYour guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Business Model Innovation and Growth Strategies: API Training
Self-Directed CourseHow digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Disruptive Innovation and Dual Transformation: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how Disruptive Innovation and Dual Transformation can change the face of media business.
Document Mining with Overview: A Digital Tools Tutorial
WebinarWe'll show you how to use Overview to quickly sort though hundreds, or hundreds of thousands, of documents to find the story.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotIn this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
New Sources of Digital Content: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.
Poynter Producer Project (Summer 2013)
Online Group SeminarApply by
July 8 for this Online Group SeminarExpand your expertise as a TV producer with new writing, storytelling, coaching and ethical decision-making skills.
Social Strategies, Passion Marketing and Audience Growth: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.
State of the News Media (2011)
WebinarGet an analysis of key trends facing print, broadcast and online from the State of the News Media 2011 report .
The Science and Art of Story Posting: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how you can use analytics to determine how and to post content so that you can maximize your audience.
Twitter for Broadcast Producers and Reporters
WebinarHow to build a TV-specific Twitter strategy for your newscasts.
Using Analytics and Web Metrics to Grow Your Audience: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.
Video News Editing: The Remixer Game
Self-Directed CourseExplore how video editing influences your perception of news in this activity from Link TV.
Video Storytelling with the Pros: Discover the Magic Moments in Breaking News
Seminar SnapshotLearn how to uncover magic moments in a breaking news video story and to use them, along with natural sound, to bring subjects to life.
Watching TV News: How To Be a Smarter Viewer
Self-Directed CourseThere's more to being a news consumer than just watching the news. Learn to evaluate TV news and become a discriminating consumer.