Advertising Revenue Boosters
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
Anatomy of a Multimedia News Organization
Self-Directed CourseLearn how an online-only news organization functions as a business by exploring its structure, departments and business model.
API Transformation Tour: Future of Mobile Publishing Resources and Links
Self-Directed CourseLearn how consumers' shift to mobile devices has changed the market, mobile web strategies and native apps, and sell mobile advertising.
API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links
Self-Directed CourseFind new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CourseLearn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
Audience Growth and Digital Content Strategies: API Training
Self-Directed CourseYour guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Beyond the Inverted Pyramid: Creating Alternative Story Forms
Self-Directed CourseWrite, edit and present information that engages time-crunched readers.
Brainstorming Great Ideas: Editors' Boot Camp
Seminar SnapshotHow to brainstorm for breaking news, ongoing stories and enterprise, plus six keys to brainstorming.
Build and Engage Local Audiences Online
Self-Directed CourseGet to know your local online audience and see what the power of local content can mean for you.
Business Model Innovation and Growth Strategies: API Training
Self-Directed CourseHow digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Cleaning Your Copy: Grammar, Style and More
Self-Directed CourseFinding and fixing the most common style, grammar and punctuation errors.
Coaching Writers: Editors' Boot Camp
Seminar SnapshotLearn strategies, techniques and questions that can help you coach writers to produce stories that are clear, focused, powerful and compelling.
Copyright Law and Fair Use for Journalists (Beta)
Self-Directed CourseThis course will help journalists understand what constitutes fair use of content, particularly online content, and debunk copyright myths.
Covering Climate Change
Self-Directed CourseLearn the science and policies behind climate change and pick up the reporting and writing skills needed to tell stronger stories about global climate change.
Covering Difficult Stories Solo
Seminar SnapshotTelling stories and staying safe as a one-man-band journalist covering stories about people in difficult situations.
Covering War at Home
Seminar SnapshotStrategies for telling the stories of soldiers, their families and citizens on the home front.
Disruptive Innovation and Dual Transformation: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how Disruptive Innovation and Dual Transformation can change the face of media business.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotIn this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
Finding the Right Voice and Approach for Your Stories
Seminar SnapshotProduce and edit your stories with the right balance of elements, narration and mood.
Freedom of Information
Self-Directed CourseUse FOI laws to strengthen your reporting with public documents.
Handling Race and Ethnicity
Self-Directed CourseExamine whether and how to use racial and ethnic descriptions in news stories.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
Innovation at Work: Helping New Ideas Succeed
Self-Directed CourseLearn ways to make your organization more innovative.
Journalism and Trauma
Self-Directed CourseLearn how to compassionately interview victims and how covering traumatic events affects you.
Language of the Image
Self-Directed CourseDevelop the visual vocabulary to analyze and discuss the journalistic value of images.
Leading an Online Newsroom: What You Need to Know
Self-Directed CourseAddress the challenges of guiding your newsroom through the transition to an online publication.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Lousy Listeners: How to Avoid Being One
Self-Directed CourseBetter listeners are better leaders. Learn how to break bad listening habits and improve your listening skills.
Making Dull Stories Sizzle
Seminar SnapshotLearn how to make a mundane assignment into a memorable video story.
Math for Journalists: Help With Numbers
Self-Directed CourseConquer your fear of numbers and handle arithmetic accurately with the math tools essential for all journalists.
Multimedia Reporting: Covering Breaking News
Self-Directed CourseExplore the groundbreaking work of six sites, and prepare yourself and your newsroom for deadline coverage.
New Sources of Digital Content: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.
News Sense: The Building Blocks of News
Self-Directed CourseWhat makes an idea or event a news story? Explore the who, what, when, where, why and how of news.
Online Media Law: The Basics for Bloggers and Other Publishers
Self-Directed CourseGuidelines on copyright, defamation and privacy for anyone who publishes content online.
Online Project Development: Part 2
Self-Directed CourseThree models of excellence show you how to plan, report, produce, market and assess Web projects.
Religion, Culture and Society: Getting Beyond the Cliches
Self-Directed CourseReligion intersects nearly every story you cover. Learn how to tell those stories with greater context, skill and thoughfulness.
Reporting on Sexual Violence
Self-Directed CourseExplore strategies and statistics to help you tell powerful stories with context, accuracy and sensitivity.
Seven Daily Habits of Highly Effective Editing
Seminar SnapshotEdit video as though you were composing your own symphony.