Advertising Revenue Boosters
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
Anatomy of a Newspaper: Understanding the Business
Self-Directed CourseLearn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.
API Transformation Tour: Business Model Innovation Resources and Links
Self-Directed CourseLearn about key business model innovations and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Content Strategies Resources and Links
Self-Directed CourseLearn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Digital Publishing Revenue Resources and Links
Self-Directed CourseFind new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CourseLearn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
API Transformation Tour: Transformational Communities
Self-Directed CourseLearn about transformational communities in this course by API and Poynter's NewsU.
Audience Growth and Digital Content Strategies: API Training
Self-Directed CourseYour guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Big Ideas with a Payoff for Your Newsroom
WebinarLearn what products, processes and projects are working in newsrooms these days.
Business Model Innovation and Growth Strategies: API Training
Self-Directed CourseHow digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Credibility and Social Media in Your News Organization
WebinarHow your news organization can create credible Facebook, Twitter and other social media sites for readers and the community.
Designing and Selling Effective Multimedia Ad Campaigns
WebinarTools and techniques to develop and effectively sell agency-quality multimedia advertising campaigns.
Don’t Get Fooled Again: Best Practices for Online Verification
WebinarLearn how to spot online hoaxes and verify content, images and video you find on social networks.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotIn this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
Entrepreneurial Journalism: Revenue and Marketing
Self-Directed CourseExplore business strategies and build a money-making plan for your new news site.
Ethics and Credibility of Breaking News Online
WebinarBe first. Be the best. Be credible. Develop standards for reporting breaking news in digital platforms.
Grow Preprint Revenue and Mine Profitable ZIP Codes
WebinarHow to build a successful preprint action plan and measure your results. With handouts.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
Introduction to Ethical Decision-Making
Self-Directed CourseEthics is not separate from the daily work of journalists. Learn the process before you're faced with a tough call on deadline.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Mobile Content: Seven Business Strategies for News Media
WebinarStrategies media companies are developing to tap into mobile audiences and revenue
Navigating Copyright and Fair Use Issues in an Open-Source World
WebinarLearn how to use copyright as a publishing tool, rather than as a reason to not use others’ content.
New Revenue for News Organizations
WebinarExplore ways that news organizations can tap into revenue opportunities, including small local advertisers and mobile services.
News Site Credibility: Whom Do Readers Trust?
WebinarHow much do readers trust news articles? User comments? Tweets? Photos? Learn from the findings of a recent APME study.
Online Advertising and News Site Credibility
WebinarDoes online advertising damage the credibility of your news or your advertisers? Do readers notice? Learn from the findings of a recent APME study.
Reporting on Sexual Violence
Self-Directed CourseExplore strategies and statistics to help you tell powerful stories with context, accuracy and sensitivity.
State of the News Media (2011)
WebinarGet an analysis of key trends facing print, broadcast and online from the State of the News Media 2011 report .
Succeeding in Sales with Emerging Digital Products: API Training
Seminar SnapshotLearn to focus on emerging products that drive results for the client.
The Chaos Scenario in Media and Marketing
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
The Editor's Toolkit: Editors' Boot Camp
Seminar SnapshotPick up the tips, tricks (and, yes, secrets) of successful veteran editors
The Ethical Investigator
Seminar SnapshotBeing ethical doesn't mean being timid. Find out what it takes to get the great stories -- the right way.
The News Biz: What's Happening, What's Next?
WebinarThe bottom line on newspapers' business troubles. When and how can they recover?
Unpublishing Online Content: Fairness and Credibility Guidelines
WebinarPrepare how you'll handle requests to unpublish online content consistent with journalistic principles of accuracy, accountability and transparency.
Using Analytics and Web Metrics to Grow Your Audience: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.
Using Analytics to Drive Website Success
WebinarIt's easy to get lost in numbers. Here are some tips to stay focused and effective.
What Advertisers Are Looking For
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."