Anatomy of a Newspaper: Understanding the Business
Self-Directed CoursePrice:Learn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.
API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Find new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
Audience Growth and Digital Content Strategies: API Training
Self-Directed CoursePrice: This $34.95 course is free thanks to the support of the American Press Institute.Your guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Business Model Innovation and Growth Strategies: API Training
Self-Directed CoursePrice: This $34.95 course is free thanks to the support of the American Press Institute.How digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Content Curation and Creation with Spundge: A Digital Tools Tutorial
WebinarPrice: This $29.95 Webinar is free thanks to the support of the American Press Institute and Knight Foundation.Learn how Spundge helps you cover a beat, research stories, collaborate with colleagues, and create content and curated streams.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.In this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.In this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
Easy Interactivity with Meograph: A Digital Tools Tutorial
WebinarPrice: This $29.95 Webinar is free thanks to the support of the American Press Institute and Knight Foundation.The two most viral types of media are videos and infographics. Learn how you can do both with Meograph.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.This Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Succeeding in Sales with Emerging Digital Products: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn to focus on emerging products that drive results for the client.
Using Analytics and Web Metrics to Grow Your Audience: API Training
Seminar SnapshotPrice: This $24.95 course is free thanks to the generous support of the American Press Institute.This Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.
شبكات الإعلام الاجتماعي: استراتيجيات وأدوات للأخبار
Self-Directed CoursePrice:Understand the impact of social media on journalism and learn to effectively integrate social media into your newsgathering.