API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links
Self-Directed CourseFind new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
Disruptive Innovation and Dual Transformation: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how Disruptive Innovation and Dual Transformation can change the face of media business.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
New Sources of Digital Content: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.
Social Strategies, Passion Marketing and Audience Growth: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.
Targeting New Audiences: Finding Your Niche
Self-Directed CourseStarting a new print publication or Web site? Explore ways to get to know your audience and get your ideas off the ground.
The Science and Art of Story Posting: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how you can use analytics to determine how and to post content so that you can maximize your audience.
Writing Online Headlines: SEO and Beyond
Self-Directed CourseWrite headlines that work everywhere online, from search results to article pages to RSS feeds to mobile apps.