Anatomy of a Multimedia News Organization
Self-Directed CoursePrice:Learn how an online-only news organization functions as a business by exploring its structure, departments and business model.
API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Find new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CoursePrice: Transformation Tour participants can enroll using the PIN provided by the workshop organizers. Questions? Email us at info@newsu.org.Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
Build and Engage Local Audiences Online
Self-Directed CoursePrice:Get to know your local online audience and see what the power of local content can mean for you.
Business Model Innovation and Growth Strategies: API Training
Self-Directed CoursePrice: This $34.95 course is free thanks to the support of the American Press Institute.How digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Covering Difficult Stories Solo
Seminar SnapshotPrice: $19.95Telling stories and staying safe as a one-man-band journalist covering stories about people in difficult situations.
Disruptive Innovation and Dual Transformation: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free due to the generous support of the American Press Institute.This seminar snapshot from API's Transformation Tour shows how Disruptive Innovation and Dual Transformation can change the face of media business.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.In this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.In this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
Finding the Right Voice and Approach for Your Stories
Seminar SnapshotPrice: $15.00Produce and edit your stories with the right balance of elements, narration and mood.
Freedom of Information
Self-Directed CoursePrice: This course is free to registered users of News University.Use FOI laws to strengthen your reporting with public documents.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
Innovation at Work: Helping New Ideas Succeed
Self-Directed CoursePrice: FreeLearn ways to make your organization more innovative.
Language of the Image
Self-Directed CoursePrice:Develop the visual vocabulary to analyze and discuss the journalistic value of images.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.This Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Making Dull Stories Sizzle
Seminar SnapshotPrice: $19.95Learn how to make a mundane assignment into a memorable video story.
Multimedia Reporting: Covering Breaking News
Self-Directed CoursePrice:Explore the groundbreaking work of six sites, and prepare yourself and your newsroom for deadline coverage.
New Sources of Digital Content: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.This seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.
Online Project Development: Part 2
Self-Directed CoursePrice:Three models of excellence show you how to plan, report, produce, market and assess Web projects.
Online Project Development: Part 1
Self-Directed CoursePrice:Examine the five steps for creating successful Web projects and how they were used in award-winning work.
Quick, Quality Video News Stories
Seminar SnapshotPrice: $19.95Explore go-to video storytelling strategies on deadline.
Reporting Across Platforms
Self-Directed CoursePrice:Explore the different approaches you need to report for online, print and broadcast stories.
Reporting on Sexual Violence
Self-Directed CoursePrice: This $29.95 course is free thanks to a grant by National Sexual Violence Resource CenterExplore strategies and statistics to help you tell powerful stories with context, accuracy and sensitivity.
Seven Daily Habits of Highly Effective Editing
Seminar SnapshotPrice: $15.00Edit video as though you were composing your own symphony.
Social Media and Journalism: What Works and Why
Seminar SnapshotPrice: $14.95Explore current uses, roles, opportunities and challenges in social media when it combines with journalism and some possible future outcomes.
Social Media: Strategies and Tools for News
Self-Directed CoursePrice: $14.95Explore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.
Social Strategies, Passion Marketing and Audience Growth: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.This seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.
Sound and Voice: Breathe Life Into Your Stories
Seminar SnapshotPrice: $19.95Learn techniques to capture quality audio and strengthen your narrative voice.
Storytelling in the Moment
Seminar SnapshotPrice: $15.00Invite your audience into your story with techniques that build character and bring the environment to the screen.
Targeting New Audiences: Finding Your Niche
Self-Directed CoursePrice:Starting a new print publication or Web site? Explore ways to get to know your audience and get your ideas off the ground.
Telling Stories with Sound
Self-Directed CoursePrice:Explore how to create effective narratives by gathering, processing and mixing audio.
The Science and Art of Story Posting: API Training
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.This seminar snapshot from API's Transformation Tour shows how you can use analytics to determine how and to post content so that you can maximize your audience.
Writing Online Headlines: SEO and Beyond
Self-Directed CoursePrice: $14.95Write headlines that work everywhere online, from search results to article pages to RSS feeds to mobile apps.
شبكات الإعلام الاجتماعي: استراتيجيات وأدوات للأخبار
Self-Directed CoursePrice:Understand the impact of social media on journalism and learn to effectively integrate social media into your newsgathering.