Advertising Revenue Boosters
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
Anatomy of a Newspaper: Understanding the Business
Self-Directed CourseLearn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.
API Transformation Tour: Business Model Innovation Resources and Links
Self-Directed CourseLearn about key business model innovations and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Content Strategies Resources and Links
Self-Directed CourseLearn about key digital content strategies and map implementation programs in this course by API and Poynter's NewsU.
API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links
Self-Directed CourseFind new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CourseLearn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
API Transformation Tour: Transformational Communities
Self-Directed CourseLearn about transformational communities in this course by API and Poynter's NewsU.
Audience Growth and Digital Content Strategies: API Training
Self-Directed CourseYour guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Brainstorming Great Ideas: Editors' Boot Camp
Seminar SnapshotHow to brainstorm for breaking news, ongoing stories and enterprise, plus six keys to brainstorming.
Business Model Innovation and Growth Strategies: API Training
Self-Directed CourseHow digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Cleaning Your Copy: Grammar, Style and More
Self-Directed CourseFinding and fixing the most common style, grammar and punctuation errors.
Dealing With Difficult Conversations
Self-Directed CourseFrom preparation to follow up, explore how you can conduct tough conversations with confidence.
Disruptive Innovation and Dual Transformation: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how Disruptive Innovation and Dual Transformation can change the face of media business.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotIn this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
Innovation at Work: Helping New Ideas Succeed
Self-Directed CourseLearn ways to make your organization more innovative.
Introduction to Ethical Decision-Making
Self-Directed CourseEthics is not separate from the daily work of journalists. Learn the process before you're faced with a tough call on deadline.
Journalism Entrepreneurs: Making Money from Advertising
Seminar SnapshotLearn the types of advertising, pros and cons of each and tips for making and keeping the sale.
Long-Tail Channels for Small and Medium Businesses: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows how tele-sales and the long-tail approach can dramatically boost your media company's digital revenue.
Lousy Listeners: How to Avoid Being One
Self-Directed CourseBetter listeners are better leaders. Learn how to break bad listening habits and improve your listening skills.
Managing Change: Creating Strategies, Setting Priorities
Self-Directed CourseDiagnose your ability to change and identify the best strategies for leading others effectively.
New Sources of Digital Content: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.
Social Media and Journalism: What Works and Why
Seminar SnapshotExplore current uses, roles, opportunities and challenges in social media when it combines with journalism and some possible future outcomes.
Social Media: Strategies and Tools for News
Self-Directed CourseExplore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.
Social Strategies, Passion Marketing and Audience Growth: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.
Succeeding in Sales with Emerging Digital Products: API Training
Seminar SnapshotLearn to focus on emerging products that drive results for the client.
The Chaos Scenario in Media and Marketing
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
The Science and Art of Story Posting: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how you can use analytics to determine how and to post content so that you can maximize your audience.
Using Analytics and Web Metrics to Grow Your Audience: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.
What Advertisers Are Looking For
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
Writing Online Headlines: SEO and Beyond
Self-Directed CourseWrite headlines that work everywhere online, from search results to article pages to RSS feeds to mobile apps.
شبكات الإعلام الاجتماعي: استراتيجيات وأدوات للأخبار
Self-Directed CourseUnderstand the impact of social media on journalism and learn to effectively integrate social media into your newsgathering.