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  • All Courses
  • Anatomy of a Newspaper: Understanding the Business

    Self-Directed Course

    Learn how a newspaper functions as a business by exploring the structure of its departments -- from newsroom to advertising to circulation.

    Learn More
  • API Transformation Tour: Digital Publishing Revenue Resources and Links

    Self-Directed Course

    Find new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.

    Learn More
  • API Transformation Tour: Selling Digital Products Resources and Links

    Self-Directed Course

    Learn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.

    Learn More
  • Brainstorming Great Ideas: Editors' Boot Camp

    Seminar Snapshot

    How to brainstorm for breaking news, ongoing stories and enterprise, plus six keys to brainstorming.

    Learn More
  • Build and Engage Local Audiences Online

    Self-Directed Course

    Get to know your local online audience and see what the power of local content can mean for you.

    Learn More
  • Business Model Innovation and Growth Strategies: API Training

    Self-Directed Course

    How digital-only sales and services can boost revenue and help you stay competitive in the digital world.

    Learn More
  • Coaching Tomorrow's Journalists

    Self-Directed Course

    Working with teen journalists can be a challenge. Find the assistance and resources you need in this course.

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  • Coaching Writers: Editors' Boot Camp

    Seminar Snapshot

    Learn strategies, techniques and questions that can help you coach writers to produce stories that are clear, focused, powerful and compelling.

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  • Dealing With Difficult Conversations

    Self-Directed Course

    From preparation to follow up, explore how you can conduct tough conversations with confidence.

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  • Disruptive Innovation and Dual Transformation: API Training

    Seminar Snapshot

    This seminar snapshot from API's Transformation Tour shows how Disruptive Innovation and Dual Transformation can change the face of media business.

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  • E-Commerce Strategies: Deals Malls and Targeted Segments: API Training

    Seminar Snapshot

    In this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.

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  • E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training

    Seminar Snapshot

    Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.

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  • E-Commerce Strategies: Transforming Classified Car Ads: API Training

    Seminar Snapshot

    In this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.

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  • Entrepreneurial Journalism: Revenue and Marketing

    Self-Directed Course

    Explore business strategies and build a money-making plan for your new news site.

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  • Freedom of Information

    Self-Directed Course

    Use FOI laws to strengthen your reporting with public documents.

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  • Frontline Editors Introduction: Understanding Leadership Styles

    Self-Directed Course

    Work through more than 20 scenarios to understand the leadership skills a frontline editor needs.

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  • How to Organize Your Sales Team for Success: API Training

    Seminar Snapshot

    Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.

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  • Introduction to Ethical Decision-Making

    Self-Directed Course

    Ethics is not separate from the daily work of journalists. Learn the process before you're faced with a tough call on deadline.

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  • Lousy Listeners: How to Avoid Being One

    Self-Directed Course

    Better listeners are better leaders. Learn how to break bad listening habits and improve your listening skills.

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  • Managing Change: Creating Strategies, Setting Priorities

    Self-Directed Course

    Diagnose your ability to change and identify the best strategies for leading others effectively.

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  • Mario Garcia on WSJ Tabloid Design

    Seminar Snapshot

    Examine the tools and techniques used by the international editions of The Wall Street Journal.

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  • New Sources of Digital Content: API Training

    Seminar Snapshot

    This seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.

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  • Reporting on Sexual Violence

    Self-Directed Course

    Explore strategies and statistics to help you tell powerful stories with context, accuracy and sensitivity.

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  • Social Media: Strategies and Tools for News

    Self-Directed Course

    Explore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.

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  • Social Strategies, Passion Marketing and Audience Growth: API Training

    Seminar Snapshot

    This seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.

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  • The Editor's Toolkit: Editors' Boot Camp

    Seminar Snapshot

    Pick up the tips, tricks (and, yes, secrets) of successful veteran editors

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