Advertising Revenue Boosters
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
Collaboration With Users
Seminar SnapshotExplore the mechanics of crowdsourcing and techniques for building your information network.
Developing Sources: Reporters' Boot Camp
Seminar SnapshotLearn to build relationships with the people in your community or when you're out on assignment as a reporter.
E-Commerce Strategies: Deals Malls and Targeted Segments
Seminar SnapshotIn this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
Generating Story Ideas: Reporters' Boot Camp
Seminar SnapshotLearn to encourage your own curiosity about the world and find the true potential behind any story.
Getting in the Door to get Access to Sources: Reporters' Boot Camp
Seminar SnapshotLearn how to get people to talk to you, especially if they don't want to talk to you.
How to Organize Your Sales Team for Success
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
How to prepare your news organization for disruptive innovation and transformation
Seminar SnapshotSee how disruptive innovation and dual transformation can change the face of your media business.
How to succeed with selling new types of ads and business services
Seminar SnapshotLearn to focus on emerging products that drive results for the client.
How to turn your audience into a strong, engaged community
Seminar SnapshotLearn how communities have transformed over time and how local media can build and interact with your community.
How to use analytics for a better online content strategy
Seminar SnapshotExplore how you can use analytics to determine how and when to post content so you can maximize your audience.
New Sources of Digital Content
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.
Social Media and Journalism: What Works and Why
Seminar SnapshotExplore current uses, roles, opportunities and challenges in social media when it combines with journalism and some possible future outcomes.
Social Strategies, Passion Marketing and Audience Growth
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.
Understand Facts and Figures to Report the Truth
Seminar SnapshotHow to accurately report numbers in context and design concise infographics.
Using Analytics and Web Metrics to Grow Your Audience
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.
Using Online Media Tools to Grow and Manage Communities
Seminar SnapshotLearn how to leverage online media tools to build and enhance communities, foster informative conversations and produce community action.
What the Fifth Estate Can Do – and Can They Do It for You?
Seminar SnapshotNew media entrepreneurs discuss partnership models with traditional media organizations.