Search engines have the potential to deliver huge traffic to your site. How do you tap into those tools while still writing engaging headlines for readers? Can you write for Google and for online readers?

For information about enrolling in this package, please contact the CBC at training.englishservices@cbc.ca. For information about developing custom training with Poynter NewsU, please contact us at info@newsu.org.

Expert advice from the three Seminar Snapshots in this package will help you work with writers to generate better story ideas and tell them in ways that resonate with readers.

In a world where speed is of the essence, editors have more work than ever before. Yet the heart of the job stays the same: to help writers discover powerful stories and tell them in ways that will resonate with readers.

Get expert, practical advice from award-winning editors. You'll learn how to work with writers to generate better story ideas and shape those stories.

You'll create more powerful and memorable stories when you master key steps in the video storytelling process. The courses in this training package will show you how to tackle the technical details that will help you tell compelling stories and continue to produce great journalism. You'll learn go-to tips, tricks and techniques whether you're reporting solo, lighting a subject under pressure or writing to your video and audio.

Learn how to tap the resources of local citizen media and expand user contributions.

The four Seminar Snapshots in this package will help you understand how award-winning professionals work through the creative process of storytelling on a deadline. Learn their tips and tricks, find out how they tell great stories in breaking news situations and also feed information online.