Advertising Revenue Boosters
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
API Transformation Tour: Future of Mobile Publishing Resources and Links
Self-Directed CourseLearn how consumers' shift to mobile devices has changed the market, mobile web strategies and native apps, and sell mobile advertising.
API Transformation Tour: Meters, Members and Digital Publishing Revenue, Resources and Links
Self-Directed CourseFind new ways to drive revenue from your content in this workshop course by API and Poynter's NewsU.
API Transformation Tour: Selling Digital Products Resources and Links
Self-Directed CourseLearn to take advantage of the strenghts of sales teams, product knowledge and focus on emerging products.
Audience Growth and Digital Content Strategies: API Training
Self-Directed CourseYour guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Business Model Innovation and Growth Strategies: API Training
Self-Directed CourseHow digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Collaboration With Users
Seminar SnapshotExplore the mechanics of crowdsourcing and techniques for building your information network.
Copyright Law and Fair Use for Journalists (Beta)
Self-Directed CourseThis course will help journalists understand what constitutes fair use of content, particularly online content, and debunk copyright myths.
E-Commerce Strategies: Deals Malls and Targeted Segments: API Training
Seminar SnapshotIn this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives: API Training
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads: API Training
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
How to Organize Your Sales Team for Success: API Training
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
New Sources of Digital Content: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how content contributions from members of the community and user-generated content can transform a digital media platform.
Social Media and Journalism: What Works and Why
Seminar SnapshotExplore current uses, roles, opportunities and challenges in social media when it combines with journalism and some possible future outcomes.
Social Media: Strategies and Tools for News
Self-Directed CourseExplore the strategy and tools to effectively integrate social media into all aspects of your journalism--including newsgathering, verification, audience engagement and distribution.
Social Strategies, Passion Marketing and Audience Growth: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows the difference between brand and affinity marketing in social media.
Succeeding in Sales with Emerging Digital Products: API Training
Seminar SnapshotLearn to focus on emerging products that drive results for the client.
Targeting New Audiences: Finding Your Niche
Self-Directed CourseStarting a new print publication or Web site? Explore ways to get to know your audience and get your ideas off the ground.
The Science and Art of Story Posting: API Training
Seminar SnapshotThis seminar snapshot from API's Transformation Tour shows how you can use analytics to determine how and to post content so that you can maximize your audience.
Understand Facts and Figures to Report the Truth
Seminar SnapshotHow to accurately report numbers in context and design concise infographics.
Using Analytics and Web Metrics to Grow Your Audience: API Training
Seminar SnapshotThis Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.
What the Fifth Estate Can Do – and Can They Do It for You?
Seminar SnapshotNew media entrepreneurs discuss partnership models with traditional media organizations.
Writing Online Headlines: SEO and Beyond
Self-Directed CourseWrite headlines that work everywhere online, from search results to article pages to RSS feeds to mobile apps.
شبكات الإعلام الاجتماعي: استراتيجيات وأدوات للأخبار
Self-Directed CourseUnderstand the impact of social media on journalism and learn to effectively integrate social media into your newsgathering.