Using Analytics and Web Metrics to Grow Your Audience

Course Overview

Title:
Using Analytics and Web Metrics to Grow Your Audience
Type:
Seminar Snapshot
Cost:
This $24.95 course is free thanks to the generous support of the American Press Institute.
Time Estimate:
One hour

About Seminar Snapshots

A Seminar Snapshot features video highlights that capture the key learning of a seminar presentation.

Wondering how to measure your digital product's impact on your audience? Confused about what tools to use to gather the data? Looking for ways to increase page views and user engagement on your site?

Learn how to use analytic tools to understand digital audiences and how that information can shape your content strategies. In this Seminar Snapshot, Chris Lee, publisher of the Deseret News of Salt Lake City, will guide you through several analytics tools and key data takeaways for Deseret.

This Seminar Snapshot contains edited video highlights from a presentation at The Deseret News in Salt Lake City, Utah, during Transformation Tour, a workshop on Sept. 20-21, 2012. The presentation was part of the Transformative Content Strategies workshop, the first in a series of workshops by API and The Poynter Institute.

The presentation was part of the Transformative Content Strategies workshop, first in a series of workshops by API and the Poynter Institute.

Find more information and register for other workshops in this series here.

What Will I Learn:
  • What kinds of data you can capture in real-time and delayed-time analytics tools
  • How to apply real-time user-interaction data to create better content
  • How to increase user engagement by enabling your staff to understand web metrics
Who should take this course:

Social media editors, publishers, senior editors, web producers and key organizational leaders in technology, marketing, revenue, research, distribution, audience development, mobile and product development who want to transform their businesses.

Instructor: 

Chris Lee

Christopher M. (Chris) Lee is the executive vice president and publisher of the Deseret News and vice president of digital for Deseret Digial Media, Salt Lake City, Utah. He joined DDM in June 2010. He was recently nominated for a three-year term on the board of the Local Media Association. Prior to his arrival at Deseret News, Lee was chairman and CEO at Heritage Makers, a marketer of web-to-print personalized photo products.

Training Partner:

American Press Institute

The American Press Institute conducts research, training, convenes thought leaders and creates tools to help chart a path ahead for journalism in the 21st century.

Founded in 1946, its mission was to help the news industry fulfill the purpose of the First Amendment – to sustain a free press in the public interest. That mission continues in the modern era.

The Institute initially was located at Columbia University’s Journalism School before moving in 1974 to Reston, Va.