News Releases and Story Pitches: The Basics
- This Webinar was originally broadcast on:
- May 21, 2015 Enroll Now
- Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.
- News Releases and Story Pitches: The Basics
- Originally Broadcast On:
- May 21, 2015
- Time Estimate:
- One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.
This Webinar is $9.95 for members of the American Copy Editors Society (ACES). Watch your member email to get details about the discount.
In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.
Doing research that no one hears about or putting on an event that no one attends is about as useful as an abacus in the digital age. Creating new knowledge, planning an event, creating a new program, opening a new business, celebrating a milestone -- no matter what your news is, if it's important to your community, you want to get it covered by media websites, highlighted in the paper and mentioned during local newscasts. But few people know how to do so effectively.
This Webinar will cover the basics: what makes an item newsworthy, how to format a news release, what information to include in the release and, most importantly, the lead, and what it takes to make an effective pitch. Getting news in front of journalists is not enough. You have to write effectively, use the right format, develop a relationship with the person you're pitching to and, most importantly, actually have news to share, not just advertising.
What Will I Learn:
- The purpose of the inverted pyramid and why it matters in releases
- The format of a typical news release
- Benefit statements and tips for writing an effective lead
- What journalists and other producers consider when determining “newsworthiness"
- Tips for keeping pitches from being deleted before they are even read
Who Should Take this Course:
Professionals, academics, marketers and others who are not accustomed to pitching to journalists.
Lorie Briggs is a communications and marketing officer for the University of South Florida, working specifically for the USF Muma College of Business as the director of communications and external relations. Her job responsibilities are varied and include media relations, marketing, special events, social media, public relations, and other communications functions.
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