Course Overview
- Title:
- Entrepreneurial Journalism: Running the Business
- Type:
- Self-Directed Course
- Cost:
- $29.95
- Time Estimate:
- 2-3 Hours
About Self-Directed Courses
In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.
A growing number of journalists are starting up their own ventures and partnering with others to operate small media businesses. It's easy to search Google for factual information about all sorts of business topics, but harder for busy journalists to find coherent guidance around the basic issues involved in running a journalism business. This course will be a valuable, lasting resource for those starting up and running such businesses in coming years.
What Will I Learn:
- Business metrics, terminology and frameworks
- Business structures and legal considerations
- Existing examples of best practices in successful small journalism businesses
Who should take this course:
Journalists who:
- Are considering a new business idea
- Have recently started producing content for what they hope will grow into a business
- Would like at some point in the future to start a successful small journalism business
- Would like to better understand the day-to-day considerations that affect journalism startups, regardless of whether they plan to dive into the world of journalism business
More for Entrepreneurs
This course is part of a series of Poynter NewsU courses on Entrepreneurial Journalism. The other courses in this series are:
Or enroll in our Entrepreneurial Journalism Certificate Program and get comprehensive training on the mechanics behind building a business.
Course Instructor:
Jeremy Caplan
Jeremy Caplan is director of education for the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism, where he also teaches interactive and entrepreneurial journalism. He also is a Ford Fellow in Entrepreneurial Journalism at The Poynter Institute and the author of a course at Poynter's NewsU, Entrepreneurial Journalism: Running the Business.
