Building Trust on Facebook

Course Overview

Title:
Building Trust on Facebook
Type:
Webinar
Cost:
This $29.95 webinar is free thanks to the support of the McCormick Foundation.
Originally Broadcast On:
March 02, 2017
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

This Webinar was originally broadcast on:
March 02, 2017 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

How can journalists stand out in a minefield of misinformation? See what 14 newsrooms learned when they used their social platforms to experiment with trust-building strategies. We’ll show you what they tried, what worked for different kinds of newsrooms and what totally fell flat.

Share on Twitter: #TrustingNews

What Will I Learn:
  • How to tell the story of your work’s credibility and value
  • How to find the sweet spot with prompting conversation
  • How to write for social in a way that encourages engagement
  • How to encourage your users to share your content (without seeming spammy)
Who Should Take this Course:

Reporters, editors, producers, bloggers and others who engage with their audience on social media.

Course Instructor:

Joy Mayer

Joy Mayer, an engagement strategist, focuses on the evolving notion of audience engagement in journalism — how communicators can foster two-way conversations, collaborate with their communities and know who they’re serving and how well they’re doing it. She is a consulting fellow at the Reynolds Journalism and an adjunct faculty member at the Missouri School of Journalism and The Poynter Institute. During 13 years as an associate professor at MU, she created an engagement curriculum and a community outreach team in the Columbia Missourian newsroom and taught Web design and print design.

Sponsor:

Robert R. McCormick Foundation

The Robert R. McCormick Foundation is a nonprofit organization committed to fostering communities of educated, informed and engaged citizens. Through philanthropic programs, Cantigny Park and museums, the foundation helps develop citizen leaders and works to make life better in our communities. The foundation was established as a charitable trust in 1955, upon the death of Col. Robert R. McCormick, the longtime editor and publisher of the Chicago Tribune. The foundation is one of the nation's largest foundations, with more than $1 billion in assets.

Training Partner:

The Donald W. Reynolds Journalism Institute (RJI)

The Donald W. Reynolds Journalism Institute engages media professionals, scholars and other citizens in programs aimed at strengthening journalism in the service of democracy. RJI generates and tests new techniques and new thinking that promise to improve journalism.

Technical Requirements:

This Webinar contains audio. Please adjust your headphones or speakers.
We strongly suggest viewing our Webinars with a wired connection.

  • Flash Player - Adobe® Flash® Player 10.1 or higher
  • Browsers - Mozilla Firefox 2 or higher; Safari 2 or higher; Google Chrome (any version)
    Windows users can also use Microsoft Internet Explorer 6 or higher
  • Bandwidth - 256Kbps (512Kbps recommended)

Some networks, especially those that use a proxy server, may encounter difficulty connecting to our Webinar software. If this is your first Poynter NewsU Webinar, please test your connection.

Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.

You can watch our Live Webinars on your iPad with a free Adobe Connect app. To watch Webinar replays, your iPad must be able to view Flash media players. The Live Webinar experience on your iPad is very similar to watching it from your computer. You can watch the video, follow the presentation, respond to polling questions, ask the presenter questions and participate in any discussion forums.

Download the free Adobe Connect app from iTunes here. To access the live event, click on the "Join Live Event Now" button on the Webinar landing page. The virtual room will automatically load. 

To watch the replay from your iPad, you'll have use a different app from Live Webinars. Browse and download an app from iTunes that allows your device to view a Flash video player. There are multiple apps to choose from, some are free with ads and there are others for purchase.