Public Relations Brand Building: Communications Professional Certificate
- Public Relations Brand Building: Communications Professional Certificate
- Certificate Program
Looking for more ways to build your resume and boost your skills? See our complete lineup of certificate programs.
About Certificate Programs
Certificates of proficiency are designed to measure your knowledge of essential skills or information. To receive a certificate, take the NewsU courses associated with that certificate program and then successfully complete the online assessment for each course. Once you've passed all the assessments, you will receive your certificate from Poynter's NewsU.
How do you shape and share your story? Your brand? Your business?
Learn how to deliver the right message to the right audience at the right time. Our Communications Professional Certificate will sharpen your skills, build your confidence and give you an advantage in the workplace.
You'll learn to promote a brand using social media, and learn why it's important to write clear, SEO-friendly headlines. You'll also dive into the nuances of pitching and editing stories.
Are you a journalist looking to make the transition to marketing or public relations? The courses in this certificate emphasize putting skills you already have — writing, editing, storytelling — to work in new ways.
Who Benefits From This Certificate:
This certificate will help marketing writers, public relations staff, bloggers, journalists and any other writing professionals hone skills and practice techniques that will help get important messages across — to any audience.
How Certificates Work:
- Each assessment contains about 15-20 multiple-choice and true-false questions
- You must score at least 80 percent to pass each assessment
- You'll get three chances to pass each assessment
- You'll have 30 minutes to complete each assessment
- When you pass all the assessments, you will receive your certificate