Course Overview
- Title:
- Converting to Tabloid: A Seminar Snapshot
- Type:
- Seminar Snapshot
- Time Estimate:
- This Seminar Snapshot is divided into nine sections. The total playing time is about 20 minutes.
About Seminar Snapshots
A Seminar Snapshot captures the key learning points of a seminar presentation at The Poynter Institute or at another training event. A snapshot features edited video highlights and other materials offered during a seminar presentation.
The The Wall Street Journal had many hurdles to jump when it redesigned its international editions, converting from a broadsheet publication to a tabloid. Penelope Abernathy, senior vice president of international and development for The Wall Street Journal, discusses the challenges of creating "fusion" between print and online operations, working with advertisers and meeting readers' needs. This Seminar Snapshot was recorded March 28, 2006, at The Poynter Institute's World Tabloid Conference.
What Will I Learn:
Upon completing this course, you will learn that change is never easy even for a newspaper as big as The Wall Street Journal.
Who should take this course:
This course is for anyone considering changing a publication's format and those who are interested in seeing how it is done.
Penelope Abernathy
Penelope Abernathy is a journalism professional with more than 30 years experience as a reporter, editor and media executive. She became the Knight Chair in Journalism and Digital Media Economics at the UNC School of Journalism and Mass Communication in July 2008.
Technical Requirements:
This Seminar Snapshot contains audio. Please make sure you've got your headphones and speakers adjusted.
To watch this replay, we suggest that:
- PC users use Internet Explorer or Netscape/Mozilla/Firefox
- Mac users use Netscape/Mozilla/Firefox or Safari
- You set your monitor resolution to 1024 x 768 or higher
- You use a high speed connection
Questions? Contact us at webinars@newsu.org.