Designing Multi-platform Content for Consumers

This upcoming Webinar will be broadcast on:
Wednesday, December 13, 2017 at 2:00pm Eastern Time Enroll Now
Can't attend the live Webinar? We'll have an archived replay available soon after the live session. Your registration will give you access to the replay plus our bonus resources.

Course Overview

Title:
Designing Multi-platform Content for Consumers
Type:
Webinar
Cost:
$29.95
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

Save 20-25 percent off the full price of this course and more by becoming a Poynter Prepared Member. Learn more and join now.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Audiences have choices on where they get their news. And audiences on different platforms are looking for different types of content. That's why the videos that do well on YouTube might be completely different from what succeeds on Facebook or Snapchat.

To reach a broader audience, it's essential to think about each segment of the audience — each platform — separately. Rather than writing a story and putting it on Google and Twitter and Facebook and your media organization's website, you have to write and design content that matches the user makeup and expectations for each individual platform.

This webinar looks at how journalists can develop platform-specific content strategies; it will include a few case studies.

Presenter Yuri Victor will talk about his current work at The New York Times, where he builds and researches experiences on emerging platforms.

What Will I Learn:
  • Why publishing one story on multiple platforms doesn't work
  • The differences between various content platforms
  • How to create platform-specific content targeted to a broad audience
Who Should Take this Course:
  • Anyone responsible for publishing content on various digital platforms
Course Instructor:

Yuri Victor

Before co-founding Vox.com, which became the largest politics site in its first year, Yuri was the director of product at The Washington Post, where he rebuilt all digital platforms with a focus on innovation. He's won two SND President's awards for his contributions to design and created a social tool that's used by thousands of organizations around the world.

Technical Requirements:

Windows
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

Mac
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

Bandwidth
1.5 Mbits/sec up and down. We strongly suggest viewing our webinars with a wired connection.

Some networks, especially those that use a proxy server, may encounter difficulty connecting to our Webinar software. If this is your first Poynter NewsU webinar, please test your connection.

This webinar contains audio. Please adjust your headphones or speakers.

Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.

You can watch our live webinars on your iPad with a free Adobe Connect app. To watch webinar replays, your iPad must be able to view Flash media players. The live webinar experience on your iPad is very similar to watching it from your computer. You can watch the video, follow the presentation, respond to polling questions, ask the presenter questions and participate in any discussion forums.

Download the free Adobe Connect app from iTunes here. To access the live event, click on the "Join Live Event Now" button on the webinar landing page. The virtual room will automatically load. Viewing recorded webinars on iOS devices is not currently supported.